Leaning on Locals for Market Research
Pricing. Market segments. Consumer culture. The success of any product depends on a clear understanding of the market, so when EnterpriseWorks was asked by USAID to bring its improved charcoal stove program to Ghana, it needed the best information on the cooking habits of households in the greater Accra region. The solution? An EWW-designed survey administered by four Ghanaian women. While EWW is based in the United States, the success of a development program lies in that country...
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A Note From Our President – Building The Board
Besides the lasting impacts created by EnterpriseWorks’ assistance in the developing world and the talented staff that makes it all happen, our outstanding Board of Trustees is one of the attributes of the organization that gives me the most pride. And our board just got even stronger recently with the addition of Shahid Javed Burki and Thomas H. Fox. While they each bring unique accomplishments, both have devoted their careers to creating lasting change for people in the developing world...
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About EnterpriseWorks Worldwide: EnterpriseWorks Worldwide is a non-profit organization that promotes sustainable, business-based solutions to poverty in the developing world.
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WhatWorks Survey Snapshot
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| EWW's assistance in Senegal has generated more than $30 million in additional income or savings for small businesses and consumers in the past 10 years. |
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