IMMEDIATE RELEASE
January 20, 2004

Contact: Chester J. Straub, Jr.
cstraub@ulsterny.com
845-338-8840 ext. 14

Irene MacPherson
imacpherson@ulsterny.com
845-338-8840 ext. 11

New Integrated Marketing And Communications
Campaign Launched

Ulster County Development Corporation Launches a

Multi-Media Marketing Campaign To Promote Ulster County: 

In Print, On-line and @ www.UlsterNY.com

Kingston, New York/Hudson Valley Region – The Ulster County Development Corporation (UCDC) today announced the launch of its new marketing and communication campaign designed to build Ulster County recognition in the regional, national and global marketplaces.   The campaign goal is to offer a progressive, single source of integrated socio-economic data, financial and technical resources, and county and municipal contacts to business executives and real estate professionals seeking economic and business development information, available properties and facilities, and investment opportunities in Ulster County.

A key component of the campaign is UCDC’s new Internet presence at www.UlsterNY.com.  The enhanced UCDC website provides a comprehensive, one-stop source of business, economic, and demographic information for national and international site consultants, real estate brokers, and corporate relocation, facility and business executives.  With categories such as Why Ulster, Availability of Real Estate, Workforce Data, Programs & Incentives, Key Business Sectors, Resources, and News & Events, www.UlsterNY.com offers information that addresses the basic business issues of both the entrepreneur and the corporate executive.

Development of the new website was facilitated through a $20,000 grant from the Verizon Foundation.

“On behalf of Ulster County, the Ulster County Development Corporation is pleased to launch a new multi-media campaign with a goal of being the comprehensive resource and communication tool for businesses to help make an informed decision on site selection and expansion in Ulster County.  Our fundamental philosophy is that a good business decision is built upon good information and communication and our new website – www.UlsterNY.com - will be a key tool in making those decisions,” stated Chester J. Straub, Jr., President of the Ulster County Development Corporation. 

Straub further said “it is gratifying to have a forward-thinking company like Verizon recognize the same fundamental importance of business development and communication.  UCDC is thankful for the financial support provided by the Verizon Foundation and we are happy to have them as a partner in forming the future of Ulster County.”

“Verizon is a world-wide leader in innovative e-solutions and telecommunications infrastructure, and is pleased to support such an outstanding organization as the Ulster County Development Corporation and its communications and marketing initiative. Support for efforts such as these allow Verizon to meet not only its business goals but also allows us to foster programs and projects that create innovative e-solutions that help bridge the digital gap and help enrich a community like Ulster County,” stated Verizon Regional Manager, John F. Butler.

Complementing the new website, will be a yearlong series of other marketing components which will reinforce the benefits of locating and growing a business in Ulster County.  These will include: