December 2004 Volume 1 Issue 6  
CONTENTS
Nike on Global Economics
Debut of the African Union
International Customer Animosity
Emerging Market Investments
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Nike on Global Economics
Nike's VP of international business and government relationships weighs in on outsourcing, the transitional economy, and Nike's practices in developing countries.
[Full Story]
 
Debut of the African Union
Architects of the African Union modeled their structure on the EU. Will they also replicate the EU's success? Dr. Olufemi Babarinde analyzes the limits to the imitation.
[Full Story]
 
International Customer Animosity
Global companies with high quality products or services may be unable to capture the hearts and wallets of some international customers. Dr. Richard Ettenson discusses the challenge that customer animosity presents to global marketers.
[Full Story]
 
Emerging Market Investments
Part 2: Myths and Mistakes Eastern European countries such as Lithuania, Estonia, Russia and Ukraine are some of the most exciting places to conduct business today. Learn to avoid common pitfalls for investment in the region.
[Full Story]
 
Copyright © 2004 Thunderbird. All rights reserved.
Thunderbird, The Garvin School of International Management
15249 N. 59th Ave. Glendale, AZ 85306
globalvista@thunderbird.edu
 

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