February 2004 Volume 1 Issue 1  
CONTENTS
Ending the Protracted Conflict in Western Sahara
The Need for Liquidity
Marketing into China
Tours Gone Wild

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Global Vista highlights the knowledge, research and resources of the Thunderbird community to assist global business executives in their work and life. Each issue features interviews, articles and commentary with the distinctive Thunderbird perspective on international business, management, language and culture. Global Vista is published six times a year.
 
Ending the Protracted Conflict in Western Sahara
What Solution?

The last remaining colony in Africa is the hub of an international controversy. Dr. Yahia H. Zoubir, a Middle East and North Africa expert, explains the players and the potential in the region.
[Full Story]
 
The Need for Liquidity
Recent research provides compelling evidence that a year-end irregularity in the commercial paper market is due to cash flow obligations.
[Full Story]
 
Marketing into China
What Really Works

A successful importer asserts that guanxi is not always necessary for business success in China.
[Full Story]
 
Tours Gone Wild
Meeting college students' and young professionals' demands for newer, more exotic, spring break locations, a new tour company heads to Brazil.
[Full Story]
 
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