When aircraft sales were spiraling downward, Bombardier, one of the world’s leading manufacturers of business jets, regional aircraft, rail transportation equipment and motorized recreational products, turned to Thorp & Company for help. The goal: to reach the ultra-affluent through a unique package of special events and one-on-one marketing.
Within the first three months of the program’s implementation, Thorp & Company executives helped make the test market ¾ the Southeast U.S. ¾ one of the company’s most successful sales regions.
Thorp & Company utilized a combination of direct mail, personal introductions, gifts, golf tournament and lecture series to reach the target market. Thorp & Company's program was a major shift ¾ and a successful one ¾ from Bombardier's traditional sales strategies.
