The Susan G. Komen Breast Cancer Foundation is one of many causes that Thorp & Company supports. Thorp & Company became involved with the foundation when a long-standing client, Kathryn Becker, was diagnosed with breast cancer. After she recovered from the bout with cancer, Becker chose to generously share her hard-won wisdom by becoming president of the foundation’s Miami/Ft. Lauderdale affliate. Melissa Gracey, vice president of Thorp & Company, joined the board as a volunteer and provided the organization with marketing and public relations counsel.
This year, the organization selected Thorp & Company to handle media relations to help organizers attract more participants to the South Florida Race for the Cure. Thorp & Company secured pre- and post-race coverage in numerous print and broadcast media outlets, including The Miami Herald, South Florida Sun-Sentinel, WPLG-Channel 10 and Univision.
This year, more than 8,000 people participated in the Race for the Cure, and more than $450,000 was raised. Approximately 75 percent of the net proceeds will be utilized for local breast cancer projects and initiatives, and 25 percent will go to the Komen Foundation for research projects nationwide. Last year, there were 6,512 participants, and $480,000 was raised at the event.
Becker, director of marketing communications for ADP TotalSource, was recently quoted in an article in The Business Journal as saying: "We selected Thorp & Company not only because of its proven track record but, more significantly, because of the fact that its team embraces our cause and has demonstrated a stellar commitment to our group. Thorp & Company has been very generous in donating some of its time to support our cause, and we are very appreciative of the firm's efforts."
