Several years before one of the nation’s leading Professional Employer Organizations (PEOs) was sold, its management team made a strategic decision to begin a public relations program to establish the company as an industry leader. 
    
     Thorp & Company began a multi-tiered media relations program that heightened the company’s visibility and helped to attract a buyer -- while also supporting sales. The company’s revenues grew significantly.

     At that point, the company was purchased by a Fortune 100 company and faced a new challenge: how to successfully transition customers and potential clients to the new company. 

     Thorp & Company ramped up its PR efforts to give high visibility to the merger and ensure a successful transition in corporate name and identity. Our program was directed during this transition to several key audiences: employees, investors, customers and referral sources.

     That company now contributes revenues to its parent company equal to about one-fourth of the company’s annual gross revenues. It credits Thorp & Company for positioning the PEO nationwide as a leader in its industry and, just as important, establishing it as an expert in its local regions. At this time, the PEO company continues to benefit from a PR program focused on getting publicity where it really matters most to the company: regional business publications.
[PRINTER FRIENDLY VERSION]