An e-newsletter is an effective way for a company to regularly communicate with its target audiences. A newsletter should be concise and contain information that is relevant and helpful to its readers.

As part of its ongoing marketing-communications program for Compuquip Technologies, Thorp & Company develops a bi-monthly e-newsletter to help the technology-consulting firm communicate with current and prospective customers. Each edition features a technology tip of the month and a security feature as well as news from Compuquip about its latest service offerings.

“Our newsletter has helped us to improve communication with our current customers and build relationships with new-business prospects,” said Alberto Dosal, president and chief executive officer of Compuquip Technologies. “As a result, we continue to receive calls from referral sources as well as new and existing customers each time we distribute the newsletter. Thorp & Company writes the newsletter based on information that we provide and manages distribution, enabling our company’s executives to stay focused on our core business.”