In the April 2002 issue of Ad Genius, publisher Kim Peek interviewed Patricia Thorp about how marketing and public relations help professional services firms differentiate themselves from the competition in meaningful ways.
“The personal touch involves repeated communication,” Peek wrote. “Patricia Thorp, president of Thorp & Company, one of the three largest independent PR firms in Florida, says that, since Sept. 11, professional services firms are finding that it takes more touches or points of contact to close a sale.
“Her firm advises clients to stay away from single-channel marketing programs. She believes that in this new environment, a firm cannot do just PR, just advertising, just community involvement or just special events. Today, it takes more touches than ever to close a sale.”
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