After Gerald Stevens’ executives chose to file bankruptcy and attempt reorganization, communicating to a large group of wary vendors and employees while managing the media impact during a short timeframe were the company’s primary challenges. Here you can learn how Thorp & Company helped the flower and gift retailer manage its crisis communications.

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Gerald Stevens Manages Communications Pertaining to Bankruptcy Reorganization

While The Miami Herald Publishing Company’s flagship publications, The Miami Herald and El Nuevo Herald, were leading the national and international coverage of the Elian Gonzalez situation in 1999, we saw an opportunity for the newspapers and their staff to be positioned as the best barometers of the city and its mood.

Thorp & Company assisted The Miami Herald by obtaining visibility for its breaking news coverage and positioning editors and journalists as commentators on the cultural nuances of the issues in Miami. The journalists helped put the issues into perspective for the nation.

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The Miami Herald Journalists Become National Spokespersons During Elián Gonzalez Situation