Alexis Muellner, managing editor of The Business Journal Serving South Florida, shares his thoughts on how companies should work with the media. In this article, Alexis explains why reporters consider it important to cover crises and discusses the best and worst things companies can do while working with the media. Alexis has spent many years covering high-profile crises in South Florida.

Muellner recently discussed crisis coverage in a discussion with Jodi Paradise, an account supervisor at Thorp & Company.

Some of Muellner’s thoughts include:

• “We, in the business press, cover crises in part because conflict drives the news business and because we want to be watchdogs of business. We owe it to our readers to keep an eye where we can on corporate greed, or take an investor-rights point of view.”
•  “The phrase ‘no comment’ raises a 42-foot-tall red flag. It’s also a way to almost guarantee that we will keep after the story.”
•  “Public-relations firms are helpful when they provide access to their clients, even under our often really inconsiderate (on our part, sorry but that’s the way it is) deadlines.”

Click on this link to read more about Alexis Muellner’s perspective:
Q&A with Alexis Muellner