Suddenly, as quickly as your eyes scan the words on this page, the unexpected happens at your company. A crisis strikes. Soon, reporters begin calling with questions. Are you prepared?

Unfortunately, many companies fail to develop adequate crisis-communications plans. They watch their stock prices drop and reputations shatter as streams of news articles convey a negative picture.
Ultimately, they’re risking their most priceless asset: reputation.

As Warren Buffett said, “If you lose dollars for the firm, I will be understanding. If you lose reputation for the firm, I will be ruthless.”

In this issue of Connections, we’ll discuss ways companies and executives can prepare to handle media relations following a crisis and emerge successfully.