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Speaking of Success
Crisis Management
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Speaking of Success

Executives can protect their companies and their reputations by learning a set of skills to handle media queries during a crisis.

Tips outlined include:

  • How to develop a company media policy 
  • The value of developing key message points
  • The process of identifying and working with a spokesperson
  • The importance of setting a time limit for interviews 
  • The caveat: Never say anything “off the record”

Click on these links for the full text:
The Ground Rules: Steps to Take BEFORE A Crisis Hits
The Art of Successful Media Interviews


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