While there’s still a lot of “gee whiz” about social media, some of the cracks in the whole concept are beginning to show. Nowhere is that more evident than with YouTube, one of the biggest brand names in Web 2.0. While it continues to be hugely popular, a peek behind the curtain by online analyst firm eMarketer shows it costs a lot more to keep YouTube running than anyone estimates it’s bringing in. Which brings up the question, “How long can non-profitable social media sites keep going?”
When most of us think of social networks and marketing, we tend to think in terms of products, services or companies. But what about ourselves? As this New York Times article shows, networks such as Facebook, LinkedIn and various vertical industry-related sites can help you reach out to your friends, and friends of friends, to learn about jobs that aren’t posted anywhere, and make sure the right people know you have the right skills. Good advice in the current economy.
Being a "fly on the wall" has been every marketer's dream since the beginning of marketing. Who wouldn't like to have access to their customers in their natural habitats, listening in as they try products or services and reacting to what they find? Well, that opportunity already exists in the form of social media, says Tech Image CEO Mike Nikolich. The big issue is whether marketers are willing to do what it takes to take adantage of them. Many marketers are looking at social media wondering "How can we use it to get our message out?" But Mike says instead of learning how to talk through these tools, marketers might be better-served by learning how to listen.
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Just about everyone interested in social media has heard the stories (and seen the videos) for Blendtech’s “Will it Blend?” series on YouTube. And the question on their minds is “How do we duplicate that success?” The truth is you probably can’t. But that’s ok, according to this article from Justilien Gaspard on Searchenginewatch.com. He says you don’t need a ton of views for viral success. Just the right ones.
Just getting started with building a more robust online presence? Confused by all the options and tools available through social media? Not to worry – you’re not alone. The key is to get started, so you can start to gain the type of online visibility that helps you win the search war. This article from The Marketing Maven blog of Tech Image client GlobalSpec provides some ideas on some simple things you can do to start building that presence today.
Being a "fly on the wall" has been every marketer's dream since the beginning of marketing. Who wouldn't like to have access to their customers in their natural habitats, listening in as they try products or services and reacting to what they find? Well, that opportunity already exists in the form of social media, says Tech Image CEO Mike Nikolich. The big issue is whether marketers are willing to do what it takes to take adantage of them. Many marketers are looking at social media wondering "How can we use it to get our message out?" But Mike says instead of learning how to talk through these tools, marketers might be better-served by learning how to listen.