4 Signs You’re Choosing the Wrong Agency
by Susan Applegate
No matter how carefully you construct your RFP, there's always the chance that something can slip through the cracks and send you on your way to a bad client/agency relationship. Before you get too far down the road, you may want to check to see if any of these four signs are putting you on the wrong path.
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A Sample RFP Template
So, you've been charged with writing an RFP for PR firms and now you're not sure what to do? No problem. The sample below, which was prepared looking at the best of the RFPs Tech Image has worked on over the past few years, will help walk you through the process. It also provides a balanced scorecard to help you rate the results.
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The RFP process can often be painful to both clients and agencies -- especially if it's used as a cattle call to dozens of agencies with little vetting beforehand. But it doesn't have to be, says Tech Image CEO Mike Nikolich. In fact, it can be as easy as shopping for a new car online -- if you know how to go about it properly.