An Expert’s Take on Expert Campaigns
by John Bostick
Many things sound good in theory. But it's how they work in real life that counts. This article by John Bostick, CEO of Tech Image client dbaDIRECT, provides a first-hand account of how an expert campaign has helped his organization establish itself as a leader in the relatively new field of outsourced data management.
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Content Time Comes at Search's Expense
Need another reason to focus your PR efforts on creating content? According to this report published in eMarketer, Internet users now spend nearly half their time online visiting content of one sort of another. In fact, content viewing has replaced communications as the main reason users go onto the Web. That includes time wasters like YouTube, of course, but it still shows Web users want the info.
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If you build it they may come. But if you build it and then have an expert spokesperson talk about it, you stand a much better chance of having your target audience find your technology products, accept them, and purchase them says Tech Image CEO Mike Nikolich. He should know – because he’s not just an agency head. He’s also a consumer.