How to Measure Social Media Relations:
The More Things Change, the More They Remain the Same
by Katie Delahaye Paine
If you think measuring regular public relations activities is a challenge, what about the Wild West world of social media? How do you measure the impact of your program among the “citizen journalists” when the whole area is still rather fuzzy? This white paper from measurement experts KD Paine provides a few options along with some sage advice.
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The Last Word on Dashboards
The entire dashboards discussion can be quite confusing, with different parties bringing different points of view on both their construction and value. Fortunately Dogbert, the evil consultant from the Dilbert comics, is here to make sense of it all for us.
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Top Stories...
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Dashboard Confessional
by Mike Nikolich
 No, this isn’t one of Mike’s famous music reviews about the emo band’s latest album. It’s actually a look at performance measurement, the use of dashboards to provide an ongoing view of the health of a PR program, and some ways that organizations can answer the perennial question “Is our PR program working?”
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Also in this Issue...
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Making PR Measurement Meaningful
A Qualified Approach to Publicity Metrics
by Dennis Collins, COO
In the current business climate there is a real push to quantify results, i.e. put a number on everything you do. In the case of PR, however, that may not always be possible in the way the CFO might like contends Tech Image COO Dennis Collins. While everything can be measured, it doesn’t mean you can put a particular type of number on it – especially a number tied to ROI. You can, however, make your measurements meaningful to your organization.
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See how we help our clients...
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The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some of the "Top Placements"...
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