Lessons in Teamwork: NFL Wide Receiver vs. NASA Astronaut
In sports and in business, it takes more than talent to succeed. It takes a group of people working together for a common goal. While it may be fun to read about Terrell Owen’s troubles, and even to watch him play, the question remains would you want him as part of your team?
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Building Relationships with the Media
At a recent Tech Image-hosted Tech Breakfast Club meeting, several marketing executives got together for discussions on a variety of topics, including how to build relationships with the media. Ideas ranged from creative ways to attract their attention to a particular story or issue to the importance of media training spokespersons – even when they don’t think they need it.
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Top Stories...
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A Face Without a Name...
by Mike Nikolich
 All the twists and turns of a lost identity make for a great popcorn movie. But when it affects your business, the result is less thrilling and more chilling. Find out how a series of unfortunate circumstances almost left www.techimage.com in the hands of someone else...
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Also in this Issue...
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Social Media 101
by Marie Grimaldi
 Whether you call it new media, social computing, social media, or just plain blogging/podcasting/RSS, there’s no doubt that this new form of communications is having an impact on the public relations industry. To help understand its implications, Tech Image’s Marie Grimaldi attended an all-day seminar held by communications publishing experts Ragan Communications. Read her report on what the experts had to say, and what it means to you...
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Thought Leadership and the New, New Media
Being a thought leader doesn’t necessarily mean jumping at every new thing that comes along – as many a former dot-com CEO can attest. But it does mean examining new opportunities intelligently to see what, if anything, can be gained by using them. Tech Image partner Britton Manasco provides some insight into the realities of podcasting, social networking, and other new media opportunities, and how approaching marketing venues the way you would a stock portfolio will ultimately position the company better.
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See how we help our clients...
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The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some of the "Top Placements"...
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Use Old Words When Writing for Findability
One of the things that seems to go hand-in-hand with creating new technologies is making up new words, or using specialized words, to describe them. Yet when prospects go to do an online search, what terms will they use? More than likely words they already know. This article examines a simple, free way to assure more prospects are able to find your site – even when they don’t know they’re looking for you.
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So Your Article Ran. Now What?
For many organizations, the endgame of a thought leadership program is seeing the final article in print. But savvy marketers realize that the day the article appears isn’t the end, but rather the beginning of a whole new world of opportunities.
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