|
Worldcom Corner
|
M&As On the Rise
Most things in the business world seem to run in cycles, and merger & acquisition activity is certainly following that pattern. At Tech Image alone three of our clients – Apropos Technology, OctetString, and Opus Group – were acquired since the last newsletter went out. Our newest Worldcom partner, CorporateInk, is seeing the same thing. In this article, they talk about the communications challenges involved on both sides of the M&A activity...
[VIEW THE FULL STORY]
|
Business Wire and Tech Image Team Up in Chicago Blogging Program
Blogging (AKA Web logging) continues to gain the attention of both media and marketers as a means for individuals and organizations to disseminate information to key audiences. This item presents the highlights of a recent seminar Tech Image conducted in conjunction with BusinessWire regarding this phenomenon, and how marketers can take advantage of it...
[VIEW THE FULL STORY]
|
|
|  |
|
|
|
Top Stories...
|
When the Timid Pull In, The Bold Expand (Revisited)
by Mike Nikolich
 It's one thing to talk the talk, offering advice to others in difficult times. It's another to actually walk the walk and use your own dollars to follow that advice yourself. But as Tech Image CEO Mike Nikolich reports, that's exactly what Tech Image did back in the dark days of 2003. The new look of this newsletter is just one of those results...
[VIEW THE FULL STORY]
|
|
|
Also in this Issue...
|
Strike Up the Brand!
by Ken Krause
Most marketing people understand the need to create and maintain a consistent brand across all promotional efforts. But when it comes to a non-visual medium such as public relations, they may have a little more difficulty understanding how to apply this same discipline. When you look a bit deeper, though, it may not be as tough as you think...
[VIEW THE FULL STORY]
|
|
|
See how we help our clients...
|
The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some of the "Top Placements"...
[VIEW THE FULL STORY]
|
|
| |
|
|
B2B Marketers Shift Budgets Online
For business-to-business marketers, interactive marketing continues to grow in importance. In fact, according to a Forrester Research study, by 2008 it will be second only to in-person events in popularity of tactics for reaching business buyers. Public relations is also expected to rise in that period, surpassing printed newsletters, general business magazines, and newspapers...
[VIEW THE FULL STORY]
|
Public Relations Generally Accepted Practices (G.A.P) Study
Speaking of the growth of public relations, this new study by the Council of PR Firms contends that executives of major corporations now feel effective public relations strategy and execution contribute more to organizational success than any other major function or discipline, and that includes marketing, sales, legal and finance.
[Download Study Now] (PDF)
|
|
|
