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Partner Corner
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Building an Effective Marketing Program
Part 2: The Right Stuff
by Christopher Wray
In Part 1 of this series, titled Taking Stock, we examined the need to look critically at your brand messaging and why it’s important for Marketing and Sales teams to collaborate. In this month’s article, we’ll build on those themes by examining what goes into a well-rounded marketing toolkit...
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No More Site Usage Statistic Headaches
by Greg Chambers
First came the Web site. Then came the crush of statistics about the Web site. It’s easy to become overwhelmed by the sheer volume of information, to the point where you have plenty of data and not enough information. If that’s your dilemma, this article should help you make more of a molehill out of the mountain of stats you’re receiving...
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Survey and Poll Results
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Last Month's Poll Results
Last month we asked readers how much conscious effort you’re putting into raising visibility on search engines. Roughly half responded that they are writing press releases with search engine optimization in mind. The rest were split pretty evenly between paid listings and not doing anything about it. The survey shows there’s definitely room for growth in this important area.
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Top Stories...
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My Two Cents'
Reach Out and Call Someone...Again
by Mike Nikolich, CEO
 E-mail may be the killer app of the Internet. But Tech Image CEO Mike Nikolich says it may also be killing something else – our ability to communicate on a deeper, more personal level. This concern is one of the reasons Tech Image clients and the media are getting more contact via another century’s killer app: the telephone...
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Also in this Issue...
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Making a Case for Case Studies
by Ken Krause
If your sales prospects all tend to be bungee jumpers, whitewater rafters, or extreme skiing enthusiasts, you probably don’t need to read this article. They’re not the typical risk-averse types who populate the business world. But if your prospects do need a bit more reassurance that they’re not blazing new trails with their technology purchases, case studies provide that comfort level. Here’s how you can make them work for you...
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Best Practices for Customer Success Stories
by Lucy Sanna
Part of the challenge of pitching customer case studies is getting customers to agree to do them. In this article, which appeared originally in MarketingProfs Lucy Sanna, a consultant with Phelon Group, discusses a strategy for getting customers on board with this important marketing tool...
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See how we help our clients...
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The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some of the "Top Placements"...
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Strategy Without Tactics Is Futile
by Helen Wilkie
As we’re showing throughout this issue, developing customer case studies is a very effective strategy for getting your message out. But getting a written case study is only half the battle says contributor and communications expert Helen Wilkie. You also have to know how to move them tactically in order to reach your target audience...
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Books You May Not Want to Read
by Rich Krause
“They” always say you can’t tell a book by its cover. But often times its title can be pretty telling. Just for fun, here are some real book titles, along with one person’s reactions to what may await him inside...
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Tech Image Takes Home Four Awards from PCC
Tech Image's outstanding work was recently recognized at the Publicity Club of Chicago's annual Golden Trumpet Awards. The agency pulled in four awards, including one for this newsletter. Click below for specifics.
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