|
Partner Corner
|
Building an effective marketing program
Part 1: Taking stock
by Christopher Wray
As an action-oriented profession, many marketers like to jump in and start trying to make things happen – especially when sales is clamoring for leads. But, says Christopher Wray of Communiqué Marketing Solutions, this is often a mistake that will set the program back rather than driving it forward. In the first of a four-part series, he looks at what companies need to do to prepare themselves for a more effective effort...
[VIEW THE FULL STORY]
|
Gartner Acquires Meta - And Then There Were Two
by William S. Hopkins
By now everyone who cares about such things has heard that Gartner, Inc. has entered into an agreement to purchase META Group. But what does it really mean to the technology world? In this perspective, Tech Image partner Knowledge Capital Group looks beyond the headlines and provides some analysis of the impact of this move...
[VIEW THE FULL STORY]
|
|
|
Survey and Poll Results
|
Last month's poll results
In the last issue we asked what your PR budget plans were for 2005. Most respondents (75%) said they planned to stay the course, keeping their budgets roughly the same as 2004. The remaining 25% were split between increasing high visibility activities such as media tours and trimming back on activities.
|
|
|  |
|
|
|
Top Stories...
|
My Two Cents'
Are Journalists Prepared for the New World of Communications?
by Mike Nikolich, CEO
 While those who watch the traditional media world may see the number of choices shrinking, new technologies have opened a whole other world of opportunities says Tech Image CEO Mike Nikolich. He takes a look at the ways he gets information these days, and offers some insight into using these new outlets to reach key targets when they’re ready to buy...
[VIEW THE FULL STORY]
|
|
|
Also in this Issue...
|
Communicate and Prosper
by Helen Wilkie
Technology has given us more means than ever to communicate with one another. Yet it often seems like we’re doing a poorer job of communicating – actually conveying information and interacting in a meaningful way – than we did in the pre-tech days. Keynote speaker and expert Helen Wilkie looks at what communications is all about, the cost to organizations that don’t do it well, and ways to improve both internal and external communications...
[VIEW THE FULL STORY]
|
Why and How to Successfully Deploy a B2B Search Engine Marketing Program
by Karen Breen Vogel
As the Web continues to grow in importance as a marketing vehicle, making sure your prospects can find you easily becomes even more critical to your success. If you want to improve your chances, check out this comprehensive article on search engine marketing from ClearGauge President and CEO Karen Breen Vogel. She’ll tell you how to use paid search to drive qualified visitors, and how to measure the ROI of your investment...
[VIEW THE FULL STORY]
|
|
|
See how we help our clients...
|
The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some of the "Top Placements"...
[VIEW THE FULL STORY]
|
|
| |
|
|
How strong will 2005 be for tech spending?
It depends who you’re talking to – and who’s doing the asking. This article from eMarketer provides some pretty good answers. The good news is, everyone agrees it will be up. The question is, by how much?
[VIEW THE FULL STORY]
|
To Blog or Not to Blog
by Kevin Johnson, Tech Image Ltd.
Nowhere have we come closer to Andy Warhol’s vision of everyone being famous for 15 minutes than with the advent of the Internet. Blogging in particular has made pundits out of ordinary citizens and provided status to the average Joe. In this article, Tech Image’s Kevin Johnson analyzes this phenomenon and offers some strategies for taking advantage of it...
[VIEW THE FULL STORY]
|
|
|
