Aussie Rocker Wows Chicago Crowd
John Butler Trio, Oct. 7, Schuba’s
by Mike Nikolich
Never heard of a musician named John Butler? Not to worry. Most people in the U.S. haven’t – yet. But you may want to check out this concert review from Mike Nikolich so you can learn a bit more about him, and claim the “I was onto him long before most people were” bragging rights...
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Get More Mileage from Your PR Program
Is your PR program firing on all cylinders? Like any good engine, your PR campaign often needs a minor calibration to get back on track. In today's dynamic market, new competitors or market opportunities arise and your messaging needs to address them. Editorial changes happen frequently, and today's editor becomes tomorrow's freelancer. Now you can easily refresh your program even when there's so much else you have to do. Ask us about our new PR TuneUp program designed to quickly boost your campaign's effectiveness...
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Survey and Poll Results
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Last month's poll results
Last month we asked when was the last time readers audited the analyst landscape. The results were split about 50-50 between last quarter and never. If you’re one of the ones who did it last month, good work! If you’re one who has never done it, Tech Image partner Knowledge Capital Group can help. Contact your Tech Image account manager or Mike Nikolich for more information.
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Top Stories...
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My Two Cents'
What’s Your Pitch?
by Mike Nikolich, CEO - Tech Image Ltd.
 This month, Mike offers his thoughts on a variety of topics, from the BusinessWire luncheon he moderated to XM Radio to the Red Sox winning the World Series. He also offers Tech Image’s comprehensive budget planning tool and an opportunity to win a free competitive PR analysis...
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Also in this Issue...
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What Does It Cost?
How to Budget Your PR Program by the Numbers
by Mike Nikolich
Your goal is to select a public relations agency to handle a new product launch. The RFP nets four respondents; their proposed budgets range from $100,000 to $500,000. How do you evaluate their plans? While it’s true that you usually get what you pay for, should you automatically discount the lowest budget (or the highest for that matter)? Wouldn’t it be helpful to have a tool to determine which proposals are priced fairly...
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Make sure your pitch doesn’t get “Lost in Translation”
by Ken Krause
Ever wish you could ask a few tech reporters exactly what they’re looking for in a story pitch? That’s exactly the opportunity the audience got at a recent BusinessWire luncheon moderated by Tech Image’s Mike Nikolich. They not only received some valuable tips – several had the opportunity to pitch their stories and receive critiques from the high-powered panel. See what they had to say in this article (which first appeared in Jack O’Dwyer’s PR Newsletter) so you can sharpen your next pitch...
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See how we help our clients...
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The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some of the "Top Placements"...
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Sowing and Growing Your Network
by Helen Wilkie
So, you’ve been told to go to an event and network, but no one’s really taught you how to do it. Never fear! This article by networking expert Helen Wilkie provides some great tips on how to get started, how to overcome your natural fears, and what to do to become good at it...
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Moneyball: What Savvy Marketing Execs Can Learn from a Maverick Baseball GM
by Ken Krause
Much of what we think we know in business doesn’t come from first-hand experience, but rather from things we’ve heard throughout our careers. And that can lead to some costly false conclusions as Billy Beane, General Manager of the Oakland Athletics baseball team, discovered according to the book Moneyball. See how the lessons Billy Beane learned through impartial statistical analysis of what really matters in a baseball can also apply to marketing and public relations decisions...
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The Dan Rather Rule
Whether this advice is truly from Dan Rather or the story is merely apocryphal, the “Dan Rather Rule” for answering a reporter’s questions is a good one to remember. According to Rather, there are only three legitimate responses...
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