How to Re-brand the Tired, Old-Fashioned Press Conference
by Ragan Communications
Reporters hate press conferences. People who have to get up on the podium and talk in a hotel meeting room don’t like them much either. President Bush hates them so much that he’s only had 12 since taking office...
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Bloggers Suffer Burnout
by Daniel Terdiman
For a while, blogging was all the rage, giving ordinary citizens the ability to post opinions as if they were George Will. But for some, what seemed like a great way to break up the monotony has now become more like a job than their real jobs. This Wired article talks about the pressures they're feeling, and why some are leaving the game. More...
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Survey and Poll Results
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Here's last month's poll results
Last month we asked how many of our readers have had their identities hijacked online. A full 20% shared Mike Nikolich's experience -- their identity was used to send an offensive e-mail. The remaining 80% were split down the middle -- 40% had been hijacked for an inoffensive e-mail, and the other 40% either had not had it happen or were not aware of it.
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Top Stories...
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My Two Cents'
Analyze This!
by Mike Nikolich, CEO
Industry analysts can be a huge help when launching a product or a company. Potential customers and the media both count on them for their third party views. Yet, says Tech Image CEO Mike Nikolich, it's possible to waste a lot of money pursuing the favor of the analysts if you don't know what you're doing. He outlines the basics of analyst relations, and suggests some resources that can help in your efforts.
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The Insider: Getting the Most out of Analyst Conferences
by Christopher R. Wilder
 Analyst conferences can be an expensive proposition, so while you’re there you want to be sure you get the value you expect. This article from the Knowledge Capital Group provides a handy checklist on how to approach the conferences, and how to maximize your ROI while you’re there...
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Also in this Issue...
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Score Backyard BBQ A Rousing Success
 It isn’t every day you win a radio station contest for a big summer party. But fortune smiled on Tech Image CEO Mike Nikolich as he won The Score Backyard Barbeque from WSCR-AM 670 in Chicago. Although the day started out cloudy and wet, by “game time” the weather had turned into a perfect summer day, just right for Mike and Sue to host The Wise Guys, family, and friends...
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IT Spending In 2005 – Preliminary Analyst Predictions
by Jim Zimmermann, Executive Editor, Analyst Views
As we race into the last quarter of 2004, the analysts are making their spending predictions for 2005. Is the news good or bad? This article from Analyst Views collates all the predictions into a single place, and provides both an overview of the general trend as well as specific statements from the various analyst firms...
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See how we help our clients...
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The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some Of the "Top Placements"...
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