PR Intelligence Report
Tuesday, June 29, 2004 VOLUME 3 ISSUE 4  
The Clip Report
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes.
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In this Issue...
My Two Cents
Marketing the Negative
Seven Simple Steps for Successful Media Interviews
The Dot
Tech Image In The News
Tech Image Ltd. Celebrates Success with Move to New Offices
Technology public relations agency upgrades space and ambiance with move to Buffalo Grove
 [FULL STORY]
 
Mike Nikolich Nominated for Ernst & Young's Illinois Entrepreneur of the Year
Each year, Ernest & Young chooses from a select pool of candidates for its annual Illinois Entrepreneur of the Year. This year, a new name was thrown into the ring – Tech Image’s Mike Nikolich.
 [FULL STORY]
 
Mike Nikolich Elected to NIU Alumni Association Board
Tech Image CEO is going back to where it all started – Northern Illinois University – as the newest member of the university’s Alumni Association Board. Read about this latest honor, and how Mike plans to contribute to the organization’s future.
 [FULL STORY]
 
Survey Results
Last month we asked if our PR Intelligence Report readership would be interested in receiving brief promotional e-mails from Tech Image. Nearly 55% said no, while a little more than 1/3 would be ok with it. The remaining 10% or so was indifferent. Looks like we’ll have to find another way to communicate our basket of services to you!
  
Feedback
If you have questions or comments on this month's issue, send your feedback to ken.krause@techimage.com
My Two Cents
Did I Write That?
by Michael Nikolich


Your garden variety spam is bad enough. But when you suddenly find out that someone is co-opting your identity online to send out inappropriate messages, it’s a real cause for concern. Tech Image CEO Mike Nikolich weighs in on this and a couple of other topics this month.
 [Click Here for Full Story]
 
Marketing the Negative
by Alan Pelz-Sharpe


It’s an old song, but one that apparently still rings true – technology companies are still focusing too much marketing effort on the features of their products, and not enough on the customer benefits. At least that’s what U.K.-based research firm Ovum’s Alan Pelz-Sharpe thinks. Check out his pull-no-punches commentary.
 [Click Here for Full Story]
 
Seven Simple Steps for Successful Media Interviews
by Tim Boivin


Great interviews don’t just happen. They’re the result of having a plan, sticking to that plan, and knowing exactly how you want the article to come out. Tech Image’s media coaching teaches clients how to do all of that in a hands-on workshop setting. For those who haven’t experienced it yet, or need a refresher, this article provides some guidelines for taking advantage of the opportunities and getting ink.
 [Click Here for Full Story]
 

The Dot
Five Steps to Expanding Your Universe
by Dr. Freddy Davis


Most of us have a pretty well defined universe that we deal with on a daily basis. We get into a comfort zone and tend to stay there, rarely looking beyond its borders. Yet often our potential lies well outside that little universe we’ve created. This article from the TSNN newsletter explores how to see beyond the dot that we create for ourselves and use the other 95% to realize our true potential.
 [Click Here for Full Story]
 
Your Opinion Counts

We would like to hear from our readers on the issue of hijacked email addresses. Have you, to your knowledge, had your email address hacked, i.e., resulted in spam being sent out under your name?

Yes, my email address was used to send an offensive email.

Yes, my email was used to send an unoffensive email.

No, not to my knowledge.

 [See Results]
Net News Big with Big Wigs



Where do the big guys get their news? Despite the predictions of the demise of print, national newspapers such as the Wall Street Journal and New York Times are still the top choice among senior U.S. executives. Internet news sites are gaining on them, though, as this eMarketer report will show.
[FULL STORY]
 
Want to Reach Senior Executives?
Try the Internet!

How quickly times change. Back in 2000, the Wall Street Journal online and Harris Interactive did a study on Internet usage by senior executives. At the time many hadn’t merged fully onto the information superhighway. This 2004 update to that study finds they’re now zooming along with everyone else.
 [FULL STORY]
 
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ARCHIVE
Issue 23
April 28, 2004
Vol. 3 Issue 3
Issue 22
March 17, 2004
Vol. 3 Issue 2
Issue 21
January 26, 2004
Vol. 3 Issue 1
Issue 20
November 12, 2003
Vol. 2 Issue 8

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