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Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. |
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Click Below to See Some Of the Top Placements
Sidebar: Three Ways to Communicate
by Mark D. Lutchen
Book (Excerpt)
Just as a company can have different key messages for different audiences, so too can those messages take different forms, depending on the venue used to deliver them. This article provides a good overview of the differences between using marketing, public relations, and other communications formats such as company meetings to deliver those messages.
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Gartner EXP Survey Shows CIOs Are Cautiously Optimistic Regarding Increased IT Spending in 2004
Global Survey Shows How CIOs are Preparing for the Upswing
CIOs look to be cautiously optimistic regarding the prospect of increased IT spending in 2004. Those are the results of a recent survey by Gartner EXP. While there's no sign of a return to the high flying days of 1999, the CIOs say an upturn in business could have a significant impact on spending, releasing a lot of pent-up demand.
[FULL STORY]
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Wi-Fi/Wireless Statistics
More signs that technology is on the rise again. According to research by In-Stat/MDR, wireless hot spots are popping up all over like mushrooms. Soon it seems no matter where you are in the world, you’ll be able to pop in for a Quarter Pounder with Cheese and a quick review of your e-mail. Check out these stats.
[FULL STORY]
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Partner Corner
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Worldcom Public Relations Group Names New Group Board Chair
Names Asia/Pacific and European Chairs, and Welcomes New Partner
As many of you know, Tech Image is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations agencies. The Group recently announced some new chairs and inducted a new member at its worldwide meeting in Australia, which Tech Image’s Mike Nikolich attended.
[FULL STORY]
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Survey Results
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Last month we asked how important thought leadership is in your PR mix. Half of the respondents said it is a cornerstone of their programs, while the rest participate occasionally. No one said they didn’t do it at all. For those who answered that they should do it more, Tech Image’s award-winning thought leadership program might be just the thing. Contact Dennis Collins at dennis.collins@techimage.com.
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My Two Cents'
No Monuments for Adams
by Michael Nikolich
When you think of the great architects of the American experiment, names like Hancock, Jefferson, and Washington spring immediately to mind. Yet one of the most important men behind the entire movement, John Adams, goes largely unsung. Why? Tech Image CEO Mike Nikolich suggests that while he had the ideas, Adams didn’t understand the importance of crafting them into easily consumable messages, thereby allowing others to claim the credit.
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There’s more to messaging than meets the ear
by Dennis Collins
Strategic messaging, when done properly, builds the foundation for all of a company’s communications activity. The end product is a series of concise messages that quickly tell the company’s story in a consistent manner across many diverse audiences. Often times, though, there are misconceptions regarding just what messaging is, why it is important and how it improves communications. People often confuse strategic messaging with branding slogans or other commercial applications. Also, messaging does not define the company, but when done properly it reflects the company.
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Tech Marketing Efforts to Increase
by David Myron
Just as the first robin is a strong harbinger of Spring, an uptick in marketing budgets is a strong indicator that the economy is on its way to a long-anticipated rebound. Better yet, this article from DestinationCRM is quoting analyst group IDC specifically about technology marketing budgets, and how they're showing their first upturn since the dark days of 2002.
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In Messaging, Honesty Is Still the Best Policy
by Ken Krause
It’s human nature to want to avoid delivering bad news, and that holds especially true if you’re a public company. Many organizations follow the “duck and cover” strategy or else try to “spin” it – both of which rarely work. That’s what makes Gateway’s recent handling of the closing of 188 stores an interesting contrast, and a case study on how controlling the messaging helps control the damage.
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What Execs Do with White Papers
One of the most commonly used tactics for getting an organization’s message into the hands of customers and prospects is writing a white paper. But given the amount of time and effort that’s required, it’s only natural to wonder whether the return on investment is really there. This article from eMarketer, which looks at a study performed by Bitpipe and Forbes.com, suggests it is. In the interest of fair disclosure, Bitpipe is in the white paper distribution business, but Tech Image believes the findings are still valid based on our clients' experiences.
[FULL STORY]
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Sales Promotion
Run Loud, Run Deep By Narrowcasting with Marketing & PR Programs
by Sales Acceleration Group
Once you have your message in place, the objective is to get it out in as many places as you can. That means getting sales, marketing, and PR working together. This article talks about the importance of narrowcasting, and how it can impact the sales pipeline.
[FULL STORY]
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Newspaper Guide
Sometimes it can be difficult to tell which newspaper(s) will best reach your target audience. So as a public service, and with tongue firmly in cheek, Tech Image passes along this handy guide courtesy of the Internet.
[FULL STORY]
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