|
Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. |
|
|
Click Below to See Some Of the Top Placements
Don't Fear the L-Factor
Likeability's as important in national politics as it is in office.
by David Berkowitz
There seems to be an expectation that being a leader means being, well, mean. Tim Sanders, author of a new book called The L-Factor and an executive at Yahoo! says nothing is further from the truth. In this interview, he tells eMarketer's David Berkowitz that being likeable is one of the greatest business assets a leader can have.
[FULL STORY]
|
|
Reputation May Start at the Top
But Communicators are the Cornerstones
by Philip Anast
The Bible says "The truth shall make you free." Yet according to a panel discussion at the Publicity Club of Chicago, too many executives try to duck bad news by spinning or otherwise manipulating the truth. Tech Image's Philip Anast reports on the discussion and suggestions for helping execs rebuild the trust and be seen as effective thought leaders.
[FULL STORY]
|
|
Survey Results
Last month we asked how many readers are involved with blogging, the practice of keeping an online journal that's getting so much press recently. Apparently it's not very big with PR professionals. Only one reader said he or she keeps a blog, while the vast majority (66%) said they have no interest in it at all. Time will tell if it will grow in popularity.
|
|
|  |
|
|
My 2 Cents
Follow the Leader
by Michael Nikolich
 Establishing thought leadership is one of those strategies that sits high on the priority list of many technology companies. But often that's where it remains -- stuck on the list and not put into practice. This article from Tech Image CEO Mike Nikolich serves both as an example of thought leadership on its own, and provides practical advice on how to get your thought leadership campaign off the list and into action.
[Click Here for Full Story]
|
To Separate Your Clients from the Pack:
Get Them to Write and Publish Articles
by Ken Lizotte
So you want to be a thought leader (or make one out of a senior executive), but you're not sure where to begin. Ken Lizotte of the Emerson Consulting Group offers some tips on how to get the process started, and how to see it through to its happy conclusion. Of course, you can also hire Tech Image to handle the details for you!
[Click Here for Full Story]
|
Manage the Customer,
Then the Relationship
by Mike Berman
 Knowing facts about a customer is different than actually knowing the customer, according to Mike Berman, a partner with CPath Solutions LLC. He says that's where many CRM installations fail -- they forget that "customer" is the first part of the acronym. Whether you're a PR professional working with the media, or a salesperson working with external customers, this article will help you distinguish between token and real efforts, and provide some food for thought on how you build those relationships.
[Click Here for Full Story]
|
|
| |
|
|
Beyond the Leadership Crisis:
The High Potential Horizon
by Crystal Schaffer
Before you can have thought leadership you need leadership in general. But in the "duck and cover" economy of the past couple of years, it seems like true leadership has been tough to come by. This article from Cap Gemini Ernst & Young's Focus E-zine looks at the current lack of business leadership, and offers some ideas on how to nurture it again.
[FULL STORY]
|
|
|
