Are You Taking Advantage of Web 2.0?
by David Pogue
The key difference between Web 1.0 and Web 2.0 is interactivity. The first version didn’t really have it – it was electronic brochureware. But the second version has it and then some. And perhaps that’s what many people fear. Yet getting direct feedback, whether it’s comments on blogs or other methods, can bring a company a lot closer to its customers says the New York Times’ David Pogue.
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