Global Supply Chain Leader RedPrairie Names Tech Image Public Relations Agency of Record
Technology PR agency selected for its extensive supply chain experience and proven ability to help organizations accelerate sales.
BUFFALO GROVE, Ill. – Tech Image, one of the country’s most influential technology PR firms, announced today that it has been named the public relations agency of record for RedPrairie Corporation, a world-leading consumer-driven optimization company.
Based in suburban Milwaukee, RedPrairie synchronizes the movement of people and products across the supply chain for end-to-end visibility and control. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the “Last Yard” problem of the retail supply chain.
“After a rigorous PR agency evaluation process, we selected Tech Image for its supply chain domain expertise, senior-level talent and proven results,” said James Hoefflin, Executive Vice President and Chief Marketing Officer at RedPrairie. “We consider Tech Image a trusted public relations partner for helping us achieve both our business and communications goals.”
Among its chief responsibilities, Tech Image will provide corporate positioning, media relations execution and messaging to help RedPrairie integrate recent business acquisitions and disseminate the company’s E2e product strategy of synchronizing people and products throughout the supply chain, from the retail shelf back to manufacturing.
“We are grateful for the opportunity to work with RedPrairie, an acknowledged leader in the supply chain arena,” said Mike Nikolich, CEO of Tech Image. “RedPrairie is a welcome addition to our client portfolio, and we look forward to positioning the company for growth and elevating its profile.”
About RedPrairie Corporation
RedPrairie is a world-leading, consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world’s largest companies. For more information, please visit www.redprairie.com.
About Tech Image
Founded in 1993, Tech Image is a Chicago-area public relations firm with a proven reputation for positioning growing technology companies as market leaders. Tech Image provides media and analyst relations, messaging services, media coaching and sales acceleration programs for business-to-business organizations. Representative clients include Firefly Energy, GlobalSpec, Initiate Systems, NEC Display Solutions, RedPrairie, and the Society for Information Management (SIM). In 2007 the company was named “Best Boutique PR Agency to Work For” for the second consecutive year by the Holmes Report, and one of the Top Tech Communicators in a survey of technology journalists by PRSourceCode. Tech Image is owned by SmithBucklin, the world’s largest association management and professional services company with more than 750 employees. SmithBucklin is 100% employee-owned. Learn more at www.techimage.com or call 1-888-4-TECH-PR (1-888-483-2477).
