GlobalSpec has come up with a smart approach to promotion within their directory, using their previous product announcement billboards. These billboard/banners must have been buried in the site in the past. (It appears that these are paid positions on top of GlobalSpec's normal subscription.)
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The Wall Street Journal
Initiate Systems

David Pittman never intended to be a Web techie.When his company, Initiate Systems Inc., made a push to heighten its profile on the Internet, its Web-design agency helped create a list of 100 keywords to help the site turn up more often in search-engine results.
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Electrical Contractor
Digital Acoustics

“IP is wonderful,” said Chris Coffin, chief executive officer of Digital Acoustics, Lake Forest, Ill. Digital Acoustics is a company that first entered the IP audio market back in 2004, when it was just a new technology many simply did not understand. “The value is that most users want to be able to manage multiple buildings and locations. With an analog system, you are constrained to the wires in each building.”
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MarketWatch
RedPrairie

Milwaukee-based RedPrairie, a software firm that helps companies-- from Kraft and Tyson to General Mills and Procter & Gamble Co. -- track their goods through the supply chain, has seen its sales to food and beverage companies rise at its fastest pace in at least 10 years as more of them use technology to track products, said Matt Reinke, who manages the firm's relationships with its food and beverage customers.
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SmallBizResource
MyFax

Electronic faxes don't use any more energy than you're already using by having your computer on. Your computer doesn't even have to be on for a document to be received. And you don't have to print documents unless you want to. This, according to research from myFax, saves trees and power consumption at paper mills.
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NetworkWorld
SHARE

Citing research that says two in five companies that suffer information-loss disasters fail within five years, the IBM user group SHARE is placing a focus on disaster recovery at a weeklong user event in San Diego next month and has developed a list of five tips to ensure business continuity.
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