Journalists praise Tech Image for reliability, responsiveness, and ability to add value.
Buffalo Grove, Ill. - For the second year in a row, Tech Image has been cited as one of the most influential technology public relations agencies in America. The technology public relations agency was given this accolade by journalists responding to a survey conducted by PRSourceCode, a content service provider serving the information technology (IT) journalism, conference, industry accolade, and public relations (PR) communities.
In the second annual "Top Tech Communicators" survey of 300 IT journalists, Tech Image was named one of the top tech PR firms nationally in "overall performance by a small public relations agency." In addition, three Tech Image staff members - Bob Dirkes, Dan Green, and Lawren Markle - were cited specifically by journalists for an "honorable mention" as PR practitioners who make life easier for tech journalists.
"We are proud of our people and our work, and I can't even begin to describe how gratifying it is that tech journalists have validated what we do for clients," said Mike Nikolich, CEO and founder of Tech Image. "Our clients look to us to help them become market leaders, and we do so with the pride and confidence that comes from adding value to all constituencies."
PRSourceCode's second annual "Top Tech Communicators" study findings are based on an online survey of the editorial staffs of more than 300 of the leading IT publications. The survey requests nominations for the PR agency and corporate PR departments that add the most value to their editorial processes in terms of responsiveness, reliability, and overall recognition of editorial needs.
Respondents spanned the IT editorial community - from horizontal IT books such as Computerworld and eWEEK, to vertical IT books such as Healthcare IT News and Healthcare Informatics. They also covered IT reporters at consumer-oriented news outlets such as USA Today and U.S. News and World Report.
"The amazing thing to me was that there was no entry process for agencies," Nikolich said. "Feedback was based solely on the experiences journalists from those organizations had working with Tech Image, and that says a lot."
This is the second repeat of a national honor for Tech Image during 2007. In April, the company once again was named "Best Boutique Agency to Work For" by the Holmes Report, a PR industry publication that focuses on helping public relations agencies achieve a high level of performance. Earlier this year, Tech Image also was recognized for client performance a total of six times by the Publicity Club of Chicago, a new personal high for the company.
About Tech Image
Founded in 1993, Tech Image is a Chicago-area public relations firm with a proven reputation for positioning growing technology companies as market leaders. Tech Image provides media and analyst relations, messaging services, media coaching and sales acceleration programs for business-to-business organizations. Representative clients include Firefly Energy, GlobalSpec, Initiate Systems, NEC Display Solutions, RedPrairie, and the Society for Information Management (SIM). Tech Image is owned by SmithBucklin, the world's largest association management and professional services company with more than 750 employees. SmithBucklin is 100% employee-owned. Learn more at www.techimage.com or call 1-888-4-TECH-PR (1-888-483-2477).
