Friday, June 8, 2007 VOLUME 3 ISSUE 14  
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Contents
Dashboard Confessional
The Clip Report
Making PR Measurement Meaningful
How to Measure Social Media Relations:
Worldcom Public Relations Group Adds Four Firms at Annual Global Meeting in Bangkok
Tech Image® Repeats as “Best Boutique PR Agency to Work For”
The Last Word on Dashboards
Send This Article to a Friend
The Clip Report

NEC Display Solutions - CRN

IBM Ponies Up Some Green Stuff for Green Tech Movement.

This is where companies like NEC Display have begun to pull away from the pack. I talked to the company's vice president for environmental services, Richard Atanus, last week, after Steve Jobs' big green technology memo about Apple came out. There was a big deal made out of Apple's LED research and development work. Fact is, Atanus tells me, NEC has had an LED-backlit monitor out on the market for two years. The company hasn't pushed the products that hard because it isn't satisfied with the power consumption requirements.
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Firefly Energy – Fortune Small Business

Will Green Play in Peoria?

Nevertheless, Firefly (fireflyenergy.com) is buzzing. The company has lined up $5 million worth of contracts with the U.S. Army, plus a deal with Swedish power-tool maker Husqvarna. What has these customers so excited is Firefly's new battery technology - lead-acid batteries (like the one in your car) that contain up to 80 percent less lead than the industry standard and therefore are lighter and last longer. The batteries, which should be on the market within a year or so, could radically boost the performance of hybrid cars.
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MyFax – Communications News

A Better Mousetrap

There is a solution to this dilemma: Internet fax services, which can provide the benefits of fax over IP (FoIP) without the need to become an expert in faxing protocols such as T.30 and T.38, or the g.711 codecs. With an Internet fax service, tasks such as establishing the call, negotiating the handshake between faxing devices, encoding the message for transmission, message correction and synchronization, and terminating the call are handled off-site. The only responsibility the organization using the fax service has is making sure there is an Internet connection.
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CompTIA – InformationWeek

Program Helps Veterans, Unemployed, Disabled Launch New Tech Careers

CompTIA, which focuses much of its attention on training and certification programs, has to date funded the Creating Futures program through its non-profit Education Foundation, which has collected more than $3 million for the program. Funding so far has included contributions from companies like HP, and also a grant from the U.S. Department of Labor, said Underhill. CompTIA now wants to expand the program's presence further into the United States and also overseas by seeking additional funding from other donors and aligning with local and state labor bureaus that would steer candidates to the Creating Futures program for tech-career training, rather than building their own tech job training programs.
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Innovation Advisors – BusinessWeek

How High Will the Orbitz IPO Fly?

Such early prognostications drowned out what some investors consider sound reasons for optimism on Orbitz: the company's ability to generate cash, newfound favor for online travel stocks, the expected timing of the IPO, and healthy traffic on the Orbitz sites. "Travel's been doing very well lately," says Eric Gebaide, managing director at investment bank Innovation Advisors, which deals with Internet companies and private equity firms.
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