The authors of Blogging for Business, Shel Holtz and Ted Demopoulous, did an excellent job of standardizing the process of blogging In my opinion, this book is a ‘blogging bible’ for anyone participating in the blogging experience.  As the buzz about blogging has taken off, Holtz and Demopoulous do a great job of simplifying the entire blogging process.  In fact the subhead for their book is a great summary – “Everything you need to know and why you should care.” 

I’m glad this is the first book I read on the subject of blogging. Holtz and Demopoulous did a wonderful job of describing the business benefits of why blogging should be on your radar screen.  The first couple chapters of the book cover the blogging basics that anyone interested (or knowledgeable for that matter) in blogging should understand before getting into the benefits.

In a way, the book serves as an instruction manual about how to set up a blog. They go into nice detail about the various services and functions available.  I was able to set up my personal blog by following chapter 8, “How to create a blog – step-by-step.”  As I mentioned earlier, this is definitely a book that I’ve referred back to as I encounter anything new or confusing about this blogging world that we’re in.

Three of the last four chapters focus on the topic of promoting and measuring the results of your blog.  Based on personal experience with blogs, I would focus most of your time reading and re-reading these chapters.  As Holtz and Demopoulous mention throughout the book, the biggest challenge of blogging is getting noticed by others by understanding the ‘behind the scenes’ process for promoting your blog.

Blogs, podcasts, vlogs (video blog) and other forms of ‘new media’ are definitely worth consideration – especially from a business perspective.  Blogging for Business is a great starting point for anyone interested or curious to learn more about this new influential world.