Wednesday, May 18, 2005 VOLUME 3 ISSUE 8  
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Contents
My Two Cents'
Making a Case for Case Studies
Best Practices for Customer Success Stories
The Clip Report
Building an Effective Marketing Program
Part 2: The Right Stuff

Strategy Without Tactics Is Futile
Books You May Not Want to Read
No More Site Usage Statistic Headaches
Last Month's Poll Results
Tech Image Takes Home Four Awards from PCC
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Tech Image Takes Home Four Awards from PCC
While seeing our clients succeed is always the primary goal, it's also nice to receive recognition from your peers. At the Publicity Club of Chicago's 2005 Golden Trumpet Awards luncheon on May 6, Tech Image received that industry recognition, winning a total of four awards in four different categories.

Tech Image's PR campaign for GlobalSpec, which introduced their vertical search engine for engineers to a broader audience, received a Golden Trumpet in the New Media category. The Tech Image newsletter also was awarded a Golden Trumpet in the Newsletters or Magazines category.

But the recognition didn't stop there. The Redberri product launch campaign for WDI-Brunswick received a Silver Trumpet in the Marketing category for the agency's efforts in driving potential purchasers to see WDI's newest product offering. And, a byline article on business continuity for Relational, LLC took home a Silver Trumpet in the Feature Stories category.

Congratulations to everyone who worked on these accounts, and who helped in preparing the award submissions. Now get back to work!

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