Get More Mileage from Your PR Program
With all the activity that you have to accomplish daily, and all the new efforts that keep getting dumped on your plate, it's easy to fall behind in some key areas of basic communications tools. While you're working to get everything done, the marketplace is moving to its own beat - new competitors arise, old editors move on, and the key messaging you developed a year ago no longer reflects your business today. Even though sending mixed messages to the media or prospects might not put you out of business, it will make your program work much harder for fewer tangible results.
Just like a car engine that's running a little rough, a PR program can often be generating results, but not maximizing opportunities. We've all heard horror stories about outdated media contacts still populating press release lists or editorial calendars that haven't been reviewed since last year. To help communications professionals solve this problem, Tech Image announces its PR TuneUp™, a 6-point service that provides communications programs with a course correction where necessary. A PR TuneUpTM requires minimal time involvement, but delivers tangible benefits for you. Once you sign up, a team of Tech Image professionals gets to work performing these tasks:
- Audit your key messages and check consistency through all materials
- Revise your messages versus current business strategies
- Compare your positioning against two of your top competitors
- Update your media list to reflect the current editorial landscape
- Create a six-month editorial calendar for new opportunities
- Coach your key spokespeople on the new messages in a half-day session
Once we get your current information, we'll begin to audit you and your two competitors to determine the landscape. Then we'll search through thousands of editors, analysts and reporters to fine tune your contact list. Using resources such as Bacon's MediaSource and our own proprietary database of 6,000+ names, we'll be sure that your new list is as current and influential as possible, so you'll get more mileage out of every announcement. All of this culminates with a half-day media coaching session that brings everything into focus for your spokespeople.
Upon completion, you will receive a bound document that incorporates all the materials for handy reference, plus digital copies for your ongoing use. Your program will be more efficient with current editorial contacts and opportunities right at your fingertips, and your spokespeople will be refreshed with new messages and presentation tips to maximize the press opportunities.
A PR TuneUp can be completed in about a month, and costs only $7,500. We are so confident that you will see immediate results that we offer a money-back, 100% satisfaction guarantee. Here's a chance to start making your PR program work smarter. Contact Dennis Collins at 847.279-0022 x227 or dennis.collins@techimage.com to learn more or to schedule an appointment.
[PRINTER FRIENDLY VERSION]
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