PR Intelligence Report
Tuesday, June 29, 2004 VOLUME 3 ISSUE 4  
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In this Issue...
My Two Cents
Marketing the Negative
Seven Simple Steps for Successful Media Interviews
The Dot
Tech Image In The News
Tech Image Ltd. Celebrates Success with Move to New Offices
Technology public relations agency upgrades space and ambiance with move to Buffalo Grove
[FULL STORY]
 
Mike Nikolich Nominated for Ernst & Young's Illinois Entrepreneur of the Year
Each year, Ernest & Young chooses from a select pool of candidates for its annual Illinois Entrepreneur of the Year. This year, a new name was thrown into the ring – Tech Image’s Mike Nikolich.
[FULL STORY]
 
Mike Nikolich Elected to NIU Alumni Association Board
Tech Image CEO is going back to where it all started – Northern Illinois University – as the newest member of the university’s Alumni Association Board. Read about this latest honor, and how Mike plans to contribute to the organization’s future.
[FULL STORY]
 
Survey Results
Last month we asked if our PR Intelligence Report readership would be interested in receiving brief promotional e-mails from Tech Image. Nearly 55% said no, while a little more than 1/3 would be ok with it. The remaining 10% or so was indifferent. Looks like we’ll have to find another way to communicate our basket of services to you!
 
Feedback
If you have questions or comments on this month's issue, send your feedback to ken.krause@techimage.com
Tech Image Ltd. Celebrates Success with Move to New Offices
Capitalizing on an opportunity to move his company before his lease expired, Mike Nikolich, CEO of Tech Image Ltd., reflected on the changing conditions in the technology industry. Several significant new clients were on board, a loyal staff of senior professionals had weathered the doldrums of the tech sector for the last two years, and the company had just celebrated its 10th anniversary as one of Chicago’s premier technology public relations firms. It was time to find a space that reflected the company’s current position as the must-have public relations agency for technology leaders. Today it was announced that Tech Image has moved to new space at 1130 Lake Cook Road, Suite 250, in the Buffalo Grove Business Park, a Hamilton Partners development.

“This is the fulfillment of a goal for me,” said CEO Mike Nikolich. “Since its beginning, Tech Image has always put more stock in delivering results for clients than in trying to impress them with exotic, costly offices. But I wanted my team to feel as energized about the future as I do, and thought an elegant new office would invigorate everyone. Our new offices provide just that – a professional space in a premier location that addresses quality of life and work.

The new Tech Image offices encompass nearly 2,800 square feet on the second floor of the building. The agency also has an option for an additional 2,500 square feet on the floor, providing room for future growth.

The physical move took place over a weekend in late-May. By the following Monday, Tech Image staffers were back at work pitching stories to the national and technology media.

“Everything came off with barely a glitch,” Nikolich says. “I look forward every morning to walking through the glass doors, passing through the atrium, and taking the stairs or the elevator up to the office. It’s great to know that our surroundings now match what we’re accomplishing for our clients.”
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