PR Intelligence Report
Tuesday, June 29, 2004 VOLUME 3 ISSUE 4  
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In this Issue...
My Two Cents
Marketing the Negative
Seven Simple Steps for Successful Media Interviews
The Dot
Tech Image In The News
Tech Image Ltd. Celebrates Success with Move to New Offices
Technology public relations agency upgrades space and ambiance with move to Buffalo Grove
[FULL STORY]
 
Mike Nikolich Nominated for Ernst & Young's Illinois Entrepreneur of the Year
Each year, Ernest & Young chooses from a select pool of candidates for its annual Illinois Entrepreneur of the Year. This year, a new name was thrown into the ring – Tech Image’s Mike Nikolich.
[FULL STORY]
 
Mike Nikolich Elected to NIU Alumni Association Board
Tech Image CEO is going back to where it all started – Northern Illinois University – as the newest member of the university’s Alumni Association Board. Read about this latest honor, and how Mike plans to contribute to the organization’s future.
[FULL STORY]
 
Survey Results
Last month we asked if our PR Intelligence Report readership would be interested in receiving brief promotional e-mails from Tech Image. Nearly 55% said no, while a little more than 1/3 would be ok with it. The remaining 10% or so was indifferent. Looks like we’ll have to find another way to communicate our basket of services to you!
 
Feedback
If you have questions or comments on this month's issue, send your feedback to ken.krause@techimage.com
Want to Reach Senior Executives?
Try the Internet!

Where do senior executives go when they want news? The Wall Street Journal online recently commissioned a study by Harris Interactive to answer that very question. Not surprisingly, they found senior executives are turning to the Internet more and more. In fact, their use of Internet news sites increased 29% percent according to the poll, while use of all other news sources decreased. Reading news for business purposes was also listed as the top reason senior executives surf the Internet. We’re presuming that day trading was not one of the options listed.

Other interesting facts include:

* Nearly 100% have Internet access at home, up from 88% in 2000
* They spend a total of 13.4 hours per week online, up from 20% in 2000
* More than 8.4 of their online hours are spent on activities not related to e-mail
* Their top three personal uses: booking airline tickets, buying books, making hotel reservations

Although it’s likely that part of this increase is the result of younger, Internet-savvy executives replacing older ones who didn’t want to learn about it, the fact remains that the Internet continues to pervade every phase of our lives. Increasingly, it’s where people go when they need to know.
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