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Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. |
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Click Below to See Some Of the Top Placements
Sidebar: Three Ways to Communicate
by Mark D. Lutchen
Book (Excerpt)
Just as a company can have different key messages for different audiences, so too can those messages take different forms, depending on the venue used to deliver them. This article provides a good overview of the differences between using marketing, public relations, and other communications formats such as company meetings to deliver those messages.
Click here for full story.
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Gartner EXP Survey Shows CIOs Are Cautiously Optimistic Regarding Increased IT Spending in 2004
Global Survey Shows How CIOs are Preparing for the Upswing
CIOs look to be cautiously optimistic regarding the prospect of increased IT spending in 2004. Those are the results of a recent survey by Gartner EXP. While there's no sign of a return to the high flying days of 1999, the CIOs say an upturn in business could have a significant impact on spending, releasing a lot of pent-up demand.
[FULL STORY]
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Wi-Fi/Wireless Statistics
More signs that technology is on the rise again. According to research by In-Stat/MDR, wireless hot spots are popping up all over like mushrooms. Soon it seems no matter where you are in the world, you’ll be able to pop in for a Quarter Pounder with Cheese and a quick review of your e-mail. Check out these stats.
[FULL STORY]
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Partner Corner
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Worldcom Public Relations Group Names New Group Board Chair
Names Asia/Pacific and European Chairs, and Welcomes New Partner
As many of you know, Tech Image is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations agencies. The Group recently announced some new chairs and inducted a new member at its worldwide meeting in Australia, which Tech Image’s Mike Nikolich attended.
[FULL STORY]
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Survey Results
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Last month we asked how important thought leadership is in your PR mix. Half of the respondents said it is a cornerstone of their programs, while the rest participate occasionally. No one said they didn’t do it at all. For those who answered that they should do it more, Tech Image’s award-winning thought leadership program might be just the thing. Contact Dennis Collins at dennis.collins@techimage.com.
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Newspaper Guide
Brief Guide to American Newspapers
1. Wall Street Journal is read by the people who run the country.
2. Washington Post is read by people who think they run the country.
3. New York Times is read by people who think they should run the country and who are very good at crossword puzzles.
4. USA Today is read by people who think they ought to run the country but don't really understand the New York Times. They do, however, like their statistics shown in pie charts.
5. Los Angeles Times is read by people who wouldn't mind running the country - if they could find the time - and if they didn't have to leave Southern California to do it.
6. Boston Globe is read by people whose parents used to run the country and did a far superior job of it, thank you very much.
7. New York Daily News is read by people who aren't too sure who's running the country and don't really care as long as they can get a seat on the train.
8. New York Post is read by people who don't care who are running the country as long as they do something really scandalous, preferably while intoxicated.
9. Miami Herald is read by people who are running another country but need the baseball scores.
10. San Francisco Chronicle is read by people who aren't sure there is a country...or that anyone is running it; but if so, they oppose all that they stand for. There are occasional exceptions if the leaders are handicapped, minority, feminist, atheist, dwarfs, or is that atheist dwarfs?, who also happen to be illegal aliens from any other country or galaxy provided, of course, that they are not Republicans.
11. National Enquirer is read by people trapped in line at the grocery store.
[PRINTER FRIENDLY VERSION]
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