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Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. |
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Click Below to See Some Of the Top Placements
Sidebar: Three Ways to Communicate
by Mark D. Lutchen
Book (Excerpt)
Just as a company can have different key messages for different audiences, so too can those messages take different forms, depending on the venue used to deliver them. This article provides a good overview of the differences between using marketing, public relations, and other communications formats such as company meetings to deliver those messages.
Click here for full story.
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Gartner EXP Survey Shows CIOs Are Cautiously Optimistic Regarding Increased IT Spending in 2004
Global Survey Shows How CIOs are Preparing for the Upswing
CIOs look to be cautiously optimistic regarding the prospect of increased IT spending in 2004. Those are the results of a recent survey by Gartner EXP. While there's no sign of a return to the high flying days of 1999, the CIOs say an upturn in business could have a significant impact on spending, releasing a lot of pent-up demand.
[FULL STORY]
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Wi-Fi/Wireless Statistics
More signs that technology is on the rise again. According to research by In-Stat/MDR, wireless hot spots are popping up all over like mushrooms. Soon it seems no matter where you are in the world, you’ll be able to pop in for a Quarter Pounder with Cheese and a quick review of your e-mail. Check out these stats.
[FULL STORY]
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Partner Corner
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Worldcom Public Relations Group Names New Group Board Chair
Names Asia/Pacific and European Chairs, and Welcomes New Partner
As many of you know, Tech Image is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations agencies. The Group recently announced some new chairs and inducted a new member at its worldwide meeting in Australia, which Tech Image’s Mike Nikolich attended.
[FULL STORY]
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Survey Results
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Last month we asked how important thought leadership is in your PR mix. Half of the respondents said it is a cornerstone of their programs, while the rest participate occasionally. No one said they didn’t do it at all. For those who answered that they should do it more, Tech Image’s award-winning thought leadership program might be just the thing. Contact Dennis Collins at dennis.collins@techimage.com.
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Wi-Fi/Wireless Statistics
Legendary San Francisco newspaper man Herb Caen used to say his column was the perfect length for a trip to the bathroom. But today’s avant-garde skips newspapers and instead surfs BBC News and the New York Times from their “wash closets” courtesy of Wi-Fi.
The rush to Wi-Fi has caused the number of global hot spots to explode to 35,460. While the U.S. and U.K. lead in hot spots, France experienced the greatest growth since December 2003, vaulting from No. 8 to No. 3.
Biggest Wi-Fi trend: hot spots are becoming free. Hotels, in particular, are starting to realize that free Internet access is a major competitive weapon. That’s bad news for service providers who once saw a golden rainbow in Wi-Fi access.
In 2004, Wi-Fi providers will generate about $80 million worldwide, according to In-Stat/MDR, who recently lowered projections to reflect sluggish growth. But equipment makers see no let-up in Wi-Fi growth.
From 500 McDonald’s restaurants in the U.K. to the Cologne-Bonn airport, where T-Mobile began offering Wi-Fi service, Wi-Fi access is spreading fast. (Of course, there are many laggards, like the Las Vegas and Miami airports.) On the horizon is WiMax, a next-generation Wi-Fi that extends the range of hot spots up to 30 miles, while boosting transmission speed as much as seven times.
These developments will help propel the number of Wi-Fi users to 707 million by 2008, according to Pyramid Research, serviced by some 180,000 global hot spots. So while the use of Wi-Fi has gone down the crapper, the market is still not pooped out.
[PRINTER FRIENDLY VERSION]
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