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Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. |
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Click Below to See Some Of the Top Placements
Sidebar: Three Ways to Communicate
by Mark D. Lutchen
Book (Excerpt)
Just as a company can have different key messages for different audiences, so too can those messages take different forms, depending on the venue used to deliver them. This article provides a good overview of the differences between using marketing, public relations, and other communications formats such as company meetings to deliver those messages.
Click here for full story.
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Gartner EXP Survey Shows CIOs Are Cautiously Optimistic Regarding Increased IT Spending in 2004
Global Survey Shows How CIOs are Preparing for the Upswing
CIOs look to be cautiously optimistic regarding the prospect of increased IT spending in 2004. Those are the results of a recent survey by Gartner EXP. While there's no sign of a return to the high flying days of 1999, the CIOs say an upturn in business could have a significant impact on spending, releasing a lot of pent-up demand.
[FULL STORY]
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Wi-Fi/Wireless Statistics
More signs that technology is on the rise again. According to research by In-Stat/MDR, wireless hot spots are popping up all over like mushrooms. Soon it seems no matter where you are in the world, you’ll be able to pop in for a Quarter Pounder with Cheese and a quick review of your e-mail. Check out these stats.
[FULL STORY]
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Partner Corner
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Worldcom Public Relations Group Names New Group Board Chair
Names Asia/Pacific and European Chairs, and Welcomes New Partner
As many of you know, Tech Image is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations agencies. The Group recently announced some new chairs and inducted a new member at its worldwide meeting in Australia, which Tech Image’s Mike Nikolich attended.
[FULL STORY]
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Survey Results
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Last month we asked how important thought leadership is in your PR mix. Half of the respondents said it is a cornerstone of their programs, while the rest participate occasionally. No one said they didn’t do it at all. For those who answered that they should do it more, Tech Image’s award-winning thought leadership program might be just the thing. Contact Dennis Collins at dennis.collins@techimage.com.
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What Execs Do with White Papers
Bitpipe and Forbes.com report that over 77% of corporate and IT executives have passed a white paper or case study on to a colleague that they’ve downloaded online. Furthermore, over 68% have been motivated to contact the vendor, reseller or distributor connected to the white papers for more information.
InsightExpress surveyed 316 corporate and IT executives in February 2004 from lists supplied by both Bitpipe and Forbes.com. The survey also found the main reason why managers download white papers and case studies is to stay on top of industry trends, as 76.8% of executives say such documents help them stay on top of new and emerging trends.
Indeed, Outsell found in 2001 that technical papers or white papers were one of the top two information sources used by corporate end-users.
For further insight into the minds of IT executives and how they plan to allocate spending this year, read eMarketer’s 2004 IT Spending report.
©2004 eMarketer, Inc.
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