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Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. |
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Click Below to See Some Of the Top Placements
Sidebar: Three Ways to Communicate
by Mark D. Lutchen
Book (Excerpt)
Just as a company can have different key messages for different audiences, so too can those messages take different forms, depending on the venue used to deliver them. This article provides a good overview of the differences between using marketing, public relations, and other communications formats such as company meetings to deliver those messages.
Click here for full story.
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Gartner EXP Survey Shows CIOs Are Cautiously Optimistic Regarding Increased IT Spending in 2004
Global Survey Shows How CIOs are Preparing for the Upswing
CIOs look to be cautiously optimistic regarding the prospect of increased IT spending in 2004. Those are the results of a recent survey by Gartner EXP. While there's no sign of a return to the high flying days of 1999, the CIOs say an upturn in business could have a significant impact on spending, releasing a lot of pent-up demand.
[FULL STORY]
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Wi-Fi/Wireless Statistics
More signs that technology is on the rise again. According to research by In-Stat/MDR, wireless hot spots are popping up all over like mushrooms. Soon it seems no matter where you are in the world, you’ll be able to pop in for a Quarter Pounder with Cheese and a quick review of your e-mail. Check out these stats.
[FULL STORY]
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Partner Corner
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Worldcom Public Relations Group Names New Group Board Chair
Names Asia/Pacific and European Chairs, and Welcomes New Partner
As many of you know, Tech Image is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations agencies. The Group recently announced some new chairs and inducted a new member at its worldwide meeting in Australia, which Tech Image’s Mike Nikolich attended.
[FULL STORY]
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Survey Results
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Last month we asked how important thought leadership is in your PR mix. Half of the respondents said it is a cornerstone of their programs, while the rest participate occasionally. No one said they didn’t do it at all. For those who answered that they should do it more, Tech Image’s award-winning thought leadership program might be just the thing. Contact Dennis Collins at dennis.collins@techimage.com.
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Worldcom Public Relations Group Names New Group Board Chair
Names Asia/Pacific and European Chairs, and Welcomes New Partner
MELBOURNE, Australia, March 29, 2004 – Worldcom Public Relations Group, the world’s largest network of independently owned public relations counseling firms, elected a new group board chair and chair elect, named new Asia/Pacific and European Region chairs, and announced a new Asian partner at its annual meeting held in Melbourne, Australia, during March 10-13, 2004.
Steve Osborne-Brown of Hallmark Public Relations in Winchester, England, was named Group Board Chair. Other appointments include:
•Jim Sluzewski, Group Chair Elect, Public Relations Partners, Inc., Cleveland, Ohio
•Tom Van Blarcom, Asia/Pacific Region Chair, TQPR Co., Ltd., Thailand,Bangkok
•Evelyne Martin, European Region Chair, Yucatan, Paris, France
•Jon Holt, Treasurer (re-elected), Holt, Mulroy & Germann Public Affairs L.L.C., Trenton, N.J.
Worldcom Public Relations Group welcomed Fulford Public Relations, based in Singapore, to its worldwide network of public relations counseling firms. Fulford Public Relations, established in 1999, has extensive experience in consumer and sports marketing.
The group also raised more than $5,000 at its annual charity auction. Chaired by Lore McManus Solo of Strategic America in Des Moines, Iowa, the auction proceeds will benefit St. Vincent’s Institute of Medical Research in Melbourne.
In addition, Worldcom Public Relations Group donated $1,000 to the Joe S. Epley Scholarship Foundation for Public Relations in honor of past Group and Americas Region Chair Joe Epley. The foundation will endow Appalachian State University, North Carolina State University, University of North Carolina at Charlotte and University of North Carolina at Chapel Hill. Universities will award scholarships annually to junior or senior public relations majors.
About the Worldcom Public Relations Group
Worldcom is the world's largest consortium of independently owned public relations counseling firms. Comprised of some 100 partner offices, and growing, Worldcom has offices in 35 countries on six continents, more than 1,500 employees and revenue in 2003 of more than US $156 million.
Worldcom was formed primarily to serve national, international and multi-national clients needing in-depth marketing and communications support and expertise from professionals who understand the language, culture and customs of the domestic and foreign arenas in which they operate. Visit www.worldcomgroup.com for more information.
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