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Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. |
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Click Below to See Some Of the Top Placements
Sidebar: Three Ways to Communicate
by Mark D. Lutchen
Book (Excerpt)
Just as a company can have different key messages for different audiences, so too can those messages take different forms, depending on the venue used to deliver them. This article provides a good overview of the differences between using marketing, public relations, and other communications formats such as company meetings to deliver those messages.
Click here for full story.
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Gartner EXP Survey Shows CIOs Are Cautiously Optimistic Regarding Increased IT Spending in 2004
Global Survey Shows How CIOs are Preparing for the Upswing
CIOs look to be cautiously optimistic regarding the prospect of increased IT spending in 2004. Those are the results of a recent survey by Gartner EXP. While there's no sign of a return to the high flying days of 1999, the CIOs say an upturn in business could have a significant impact on spending, releasing a lot of pent-up demand.
[FULL STORY]
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Wi-Fi/Wireless Statistics
More signs that technology is on the rise again. According to research by In-Stat/MDR, wireless hot spots are popping up all over like mushrooms. Soon it seems no matter where you are in the world, you’ll be able to pop in for a Quarter Pounder with Cheese and a quick review of your e-mail. Check out these stats.
[FULL STORY]
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Partner Corner
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Worldcom Public Relations Group Names New Group Board Chair
Names Asia/Pacific and European Chairs, and Welcomes New Partner
As many of you know, Tech Image is a member of the Worldcom Public Relations Group, the world’s largest network of independent public relations agencies. The Group recently announced some new chairs and inducted a new member at its worldwide meeting in Australia, which Tech Image’s Mike Nikolich attended.
[FULL STORY]
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Survey Results
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Last month we asked how important thought leadership is in your PR mix. Half of the respondents said it is a cornerstone of their programs, while the rest participate occasionally. No one said they didn’t do it at all. For those who answered that they should do it more, Tech Image’s award-winning thought leadership program might be just the thing. Contact Dennis Collins at dennis.collins@techimage.com.
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Recent Top Placements
CLIENT: GlobalSpec
Domain Specific Search and the Semantic Web
by John Battelle
(Excerpt from John Battelle's Searchblog)
March 30, 2004
I better watch out, or I'll draw fire from Clay Shirky soon. But much of the debate over the semantic web clears my head by quite a distance - I'm more interested in what works and why. I just got off the phone with the GlobalSpec team -Jeffrey Killeen, Chairman & CEO, and John Schneiter, President. It seems to me that GlobalSpec is one of those innovations in search that works - at least for its intended audience - by adding context, organization, and tagging to a limited dataset. Sounds semantic to me.
Click here for full story.
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CLIENT: Fieldglass
Outsourcing Called Crucial For Many Emerging Firms
by Ann Meyer
(Excerpt from The Chicago Tribune)
April 19, 2004
While offshore outsourcing has come under political fire in a tough job market, entrepreneur Jai Shekhawat said the approach has enabled him to create jobs in Chicago.
Click here for full story.
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CLIENT: eLoyalty
Now Is The Time For Converged IP Contact Centers: Take The IP Contact Center Quiz
by Gary Samuels, VP eLoyalty
(Excerpt from TMC.net)
February 9, 2004
IP contact centers have arrived. No longer are they a maybe next year phenomenon. Many organizations in the banking, insurance, retailing and manufacturing industries have implemented converged voice over Internet Protocol (VoIP) solutions. These solutions handle calls and empower efficient and effective multi-channel customer interactions across an enterprise-wide network.
Click here for full story.
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CLIENT: NEXVU Technologies
NEXVU Technologies Unveils Alliance Program
(from Vertical Systems Reseller)
April 14, 2004
NEXVU Technologies announces its NEXVU Alliance Program to help VARs in the application performance management market sell more products, improve customer satisfaction and win new business. The NEXVU Alliance Program will provide participating VARs with the following benefits: access to cooperative marketing funds, sales tools and product information, sales leads, advanced technical support, creative services and production capabilities, Web presence, and a true partnership through a dedicated NEXVU account liaison. The Alliance program is divided into three tiers: Platinum for top-selling VARs; Gold for VARs who commit to an advanced level of NEXVU products; and Silver for VARs with a regional or vertical focus on selling the best in application performance technology to their customers.
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CLIENT: Language Analysis Systems
LAS Software Parses Names
by Dibya Sarkar
(Excerpt from Federal Computer Week)
April 16, 2004
Finding Osama bin Laden in Afghanistan has proven difficult. Finding his name in millions of records written in Arabic, Chinese, or Russian could prove even harder.
But Language Analysis Systems (LAS) Inc. is developing a product called LAS NameTransliterator that can intelligently search names and their spelling variations across databases containing documents written in foreign languages.
Click here for full story.
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CLIENT: OctetString
Supporting Large-scale Deployments through Virtual Directory Technology
by Phil Hunt, Co-founder, OctetString
(Excerpt from IT Toolbox)
April 5, 2004
This white paper discusses some of the basic issues that arise and how virtual directory technology can be used to supplement large directory infrastructures to improve fault tolerance, performance and overall scalability. It also explains how virtual directory technology can be used to improve and build large-scale directory deployments.
Click here for full story.
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CLIENT: Silvon Software
The Importance of Demand Forecasting With Long Leads
by William Atkinson
(Excerpt from Purchasing Magazine)
April 1, 2004
About a year ago, Quoizel initiated some research on forecasting, using a relatively sophisticated Access database for sales and inventory. However, it didn't offer much in the way of forecasting capability.
"We developed a forecasting tool on our own, where we did a rolling three-month average, with buyers going in to do adjustments," Read says. After about a year, though, the company realized it wasn't going to get any better with the in-house system. To improve its forecasting, something more sophisticated would be needed that could address the variations in the types of lighting the company sold. Quoizel eventually decided that a tool from Silvon Software was the best suited to solve its forecasting quandary.
Click here for full story.
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What Execs Do with White Papers
One of the most commonly used tactics for getting an organization’s message into the hands of customers and prospects is writing a white paper. But given the amount of time and effort that’s required, it’s only natural to wonder whether the return on investment is really there. This article from eMarketer, which looks at a study performed by Bitpipe and Forbes.com, suggests it is. In the interest of fair disclosure, Bitpipe is in the white paper distribution business, but Tech Image believes the findings are still valid based on our clients' experiences.
[FULL STORY]
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Sales Promotion
Run Loud, Run Deep By Narrowcasting with Marketing & PR Programs
by Sales Acceleration Group
Once you have your message in place, the objective is to get it out in as many places as you can. That means getting sales, marketing, and PR working together. This article talks about the importance of narrowcasting, and how it can impact the sales pipeline.
[FULL STORY]
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Newspaper Guide
Sometimes it can be difficult to tell which newspaper(s) will best reach your target audience. So as a public service, and with tongue firmly in cheek, Tech Image passes along this handy guide courtesy of the Internet.
[FULL STORY]
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