Intellectual property is something every organization has. Yet according to attorney Natalie A. Remien, many are underestimating its value and thus not taking adequate steps to protect it and use it. This article provides five simple steps to leveraging IP and creating real value from it.
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Once again the news is filled with stories of economic gloom and doom. Pundits are using the “r” word – recession – and many companies are once again thinking about pulling in the marketing reins because they believe they need to cut costs. That’s the opposite of what smart companies do, argues Tech Image CEO Mike Nikolich. If anything, they take advantage of the fear of others to gain market share.
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Tech Image is in the business of helping our clients gain their unfair share of media coverage. Check out this section to see some of our latest successes. Please view some of the "Top Placements"...
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The key difference between Web 1.0 and Web 2.0 is interactivity. The first version didn’t really have it – it was electronic brochureware. But the second version has it and then some. And perhaps that’s what many people fear. Yet getting direct feedback, whether it’s comments on blogs or other methods, can bring a company a lot closer to its customers says the New York Times’ David Pogue. [VIEW THE FULL STORY]
Once again the news is filled with stories of economic gloom and doom. Pundits are using the “r” word – recession – and many companies are once again thinking about pulling in the marketing reins because they believe they need to cut costs. That’s the opposite of what smart companies do, argues Tech Image CEO Mike Nikolich. If anything, they take advantage of the fear of others to gain market share.