George Bernard Shaw once said that England and America are two countries separated by a common language. When it comes to setting PR budgets, though, the language is much more universal. This article from Ainsworth Maguire PR, an agency in the UK, offers a handy set of tips that will work in good times and bad. Cheerio!
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Whenever budget time comes around, there is a temptation to focus too quickly on how the money will be spent next year (tactics) rather than first looking at why it will be spent (strategy). That’s a bad idea in any economy, says Tech Image president Mike Nikolich. But in the current economic climate it’s more important than ever to have real, tangible goals for your public relations and marketing budgets.
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When it comes to budget time, there’s a temptation to rely primarily on doing the same things you’ve always done. After all it’s worked so far, and it does make the budgeting process go faster. But the world doesn’t stand still, so as the stock hypers say, past performance is no guarantee of future success. Which means you always need to examine your budget with fresh eyes.
Whenever budget time comes around, there is a temptation to focus too quickly on how the money will be spent next year (tactics) rather than first looking at why it will be spent (strategy). That’s a bad idea in any economy, says Tech Image president Mike Nikolich. But in the current economic climate it’s more important than ever to have real, tangible goals for your public relations and marketing budgets.