Last issue, we wanted to get a pulse on how many employers feel their techcom staffs contribute to the bottom line. Here’s what we found.
|
Revenue Generation |
|
To what extent do you feel your company considers your techcom department an integral contributor to revenue growth? |
|
Great extent |
7.1% |
|
Moderate extent |
20.2% |
|
Minimal extent |
32.3% |
|
Not at all |
40.4% |
On one hand, OUCH! At first, it looks as if over 70% of respondents feel that techcom provides minimal to NO contribution to revenue. On another hand, we could surmise that nearly 60% feels we generate revenue to some degree, while 40% feels we generate zilch.
To all those company executives who truly feel that communications professionals (technical or otherwise) add little to no value to their bottom lines, I smile, tip my hat (if I’m wearing one), and politely refer them to articles like “How Your Investment in Documentation Improves Your Bottom Line.”
Thank you for participating in this poll.
