2nd Quarter, 2007   Saturday, November 21, 2009
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Product Overview
More than just an ad!

JobCenter from The Dallas Morning News makes searching for new employees easy and efficient by giving your recruitment message maximum exposure. Our multi-media placement capabilities enable advertisers to reach any audience through print, online, television, direct mail and more.
With just a single investment, your recruitment message appears in multiple products:

  • The Dallas Morning News' Sunday JobCenter
  • The Dallas Morning News' Wednesday Employment Section
  • JobCenter.DallasNews.com
  • JobCenter Kiosks
  • Yahoo! HotJobs
  • Response Management System (RMS)


The Dallas Morning News' Sunday JobCenter
Every Sunday JobCenter reaches over 573,000 Dallas - Fort Worth adult readers with job listings, industry news and information, education opportunities, career advice and editorial content.*

The Dallas Morning News' Wednesday Employment Section
Wednesday's Classified section reaches 379,100 Dallas - Fort Worth adult readers weekly* and features the popular nationally syndicated newspaper column "Kate & Dale Talk Jobs".

JobCenter.DallasNews.com
DallasNews.com, sees more than 2.1 million unique visitors each month and 1.7 million registered subscribers. JobCenter in print combined with DallasNews.com has a reach of over 966,000 adults in Dallas - Fort Worth. Over 100,000 of those users click into JobCenter only each month**.
Visit JobCenter.DallasNews.com

JobCenter Kiosks
A Network of 60 kiosks located throughout Dallas-Fort Worth at public libraries community colleges & universities, workforce and career development center. Jobseekers have free access to search, print and apply for jobs directly at these ATM-like units.

Response Management System (RMS)
Responses to your recruitment message are delivered in an easy and manageable database through our JobCenter Response Management Solution (RMS). No more clutter in your personal e-mail in-box. Access and sort resumes at your convenience via the Web at one central location for all responses. See how RMS works, take a quick online tour.


Extend your message!
Reach unique audiences through our niche publications and targeted products:

Pulse Magazine
Monthly trade magazine devoted exclusively to the
healthcare industry with specialized editorial content and employment advertising. Pulse is delivered to more than 60,000 healthcare professionals throughout Dallas - Fort Worth. This year Pulse together with The Texas Nurses Association, District 4 launched a continuing education program aimed at the nursing community. Course work and certified credits are offered through both the print and online versions of Pulse where sponsorship opportunities are available for advertisers. Visit Pulse Magazine online

JobCenter Career Fairs
Industry-specific events where job seekers and recruiters have the opportunity to meet face-to-face and conduct on the spot interviews. Exhibitor participation packages offer several choices, including a selection of recruitment tools and advertising options. Events offer industry news
and updates to all attendees through interactive “Info Sessions”, workshops and continuing education classes presented by featured guest speakers. 2007 Career Fairs Calendar & Rates

JobCenter JobClips
Streaming video mini “employment commercials” apperaing on JobCenter.DallasNews.com. Voice-overs are scripted from print ad copy and set to stock footage creating 30-second video spots. See Job Clips Streaming Videos

Direct Mail
Full-service direct mail and database marketing services identify and reach target markets by selecting
households that match demographic profiles.

Inserts
Inset distribution is available to reach almost 100% of the DFW market by reaching home subscribers through the newspaper as well as non-subscribers through our Total Market Coverage (TMC) mailer program with Zip code saturation.


Sources:
*2005 Release 1 Custom Scarborough Report.  Copyright 2005 Scarborough Research.  All rights reserved.
** Omniture Site/Catalyst (Jan-Feb 2006)
 

For more infomation on any of these products and tools, please contact your Dallas Morning News Account Reresentative or call (214) 977-7833. Click here for list of Account Representatives by industry.


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Copyright © 2007 The Dallas Morning News. All rights reserved.
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