This week we have many excellent articles that will help you with your practice marketing, management and profitability.
Here’s what you’ll find in this week’s issue …
Copy Genius! Greg Sneyd, with RMI Dental Success, says, “Last week I talked about appealing to your patient’s five senses in your office. Let’s talk a little bit more about the “Look” of your office. Take a walk through your office. What do you see on the walls? What magazines are in your reception area? What message are you sending to your patients?…”
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 Did You Like Yourself “Initially?” Greg Anderson, Director of the Crown Council, says, “Perhaps you had some so-called junk mail in hand and you were about to toss it in the waste basket. At a glance, however, you noticed that the information thereon was written by someone with your same initials or maybe your same first or last name. So you gave it second thought and began reading what you might otherwise have passed over…”
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 Morning Huddle Action Thoughts! Steve Anderson has 5 new action thoughts for your Morning Huddles this week.
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 Power Presentations! JP Brind’Amour with RMI Dental Success says, “Build your practice with your Website - Get your free Power Presentation now. Add a Power Presentation to your Website for 6 months at no cost.* Maybe you are already a Power Presentation user? Continue reading to learn how to use Power Presentations to your advantage.”
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 The Good Will Factor - The Intangible Asset A Buyer Should Never Ignore. . Cindy McKane-Wagester with McKane and Associates says, “Purchasing a practice is a major capital investment, and a well-prepared buyer should carefully consider all assets and liabilities before making the commitment. While most buyers proceed with caution and discretion by following sound advice from attorneys and accountants in respect to tangible assets, the process should also include a common sense look at an important intangible asset – the good will factor of the practice under consideration”
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 Real Estate Investing TeleClass Reminder … Jerry Jones, with Jerry Jones Direct, says,“I just wanted to remind everyone about an upcoming TeleClass next week with Greg Sneyd and myself on real estate investing. Greg and I will be available to provide some basic information during the TeleClass and also answer specific questions you might have such as…”
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 End of the Year Letter. Roz Fulmer, Dental Advisor, says, “Come the Fall season, we seem to want to get “end of the year” letters out to our patients when in reality, that type of letter should really be sent right after the 4th of July. Sorry that I too did not get one to you to use until now. Better late than not! Send one out now if you want to fill your schedule to the end of the year.”
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 Core Values And Vision. . Dr. Ron Arndt, master certified dental coach says, “The best and most critical way to create a positive interactive workplace is by creating a value-centered set of guiding principles and a clear vision statement. Establish a set of values that all team members will respect and adhere to on a daily basis. The doctor needs to identify the values and vision for the practice...”
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 Learn the Marketing Secrets of a Very Successful Dental Practice … Order Your FREE Copy of Our August 2006 Marketing Max Audio CD Interview With Barbara Bersch, Marketing Director for Dr. Brian Harris. Brian is a Crown Council member who has a booming dental practice with his father and brother in Phoenix, Arizona. They raised more than $80,000 this year for the Crown Council’s Smiles For Life Foundation. Barbara shares all of their great marketing success stories.
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Our Purpose - The purpose of the DentalSuccess Letter is to provide useful information from the most knowledgeable sources and present it in a concise, readable form so that the busy dental team can keep abreast of the newest and best techniques for acquiring additional patients, getting “Yes” answers to patient treatment plans and achieving professional success while maintaining balance and success in all other phases of life.
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