This week we have many excellent articles that will help you with your practice marketing, management and profitability.
Here’s what you’ll find in this week’s issue …
Gift Cards From EDR! Greg Sneyd, with RMI Dental Success, says, “Last week some of you joined in on my Teleseminar with Nathan Danus from Electronic Data Resources. Nathan shared a lot of great ways to save hundreds (if not thousands) of dollars on your bankcard processing. Nathan also talked about the EDR gift card program that can definitely help your dental practice…”
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 Two Teleseminar Recordings Are Now Posted on the Crown Council Website! Greg Anderson, Director of the Crown Council, says, “Last week Greg Sneyd hosted two teleseminars and the recordings are both now available on the Crown Council website…”
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 Morning Huddle Action Thoughts! Steve Anderson has 5 new action thoughts for your Morning Huddles this week.
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 Empowering the Hygienist: Coaching vs. Cloning. Cindy McKane-Wagester with McKane and Associates says, “Over the last decade or so, one of the greatest revolutions in dentistry has been the change in perception about the purpose and function of hygiene in the dental practice. Hygiene, once viewed as a costly drain on the practice bottom line, is now acknowledged as a potential profit center…”
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 EXTRA-ORDINARY SERVICE! Dr. Ron Arndt says, “While reading a remarkable book, 212 Degrees by Sam Parker & Mac Anderson, I was intrigued by their observations about the Ritz-Carlton Hotel Company…”
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 How to Use ‘Boring’ Journals to Bring in New Patients! Jerry Jones, with Jerry Jones Direct, says,“I was reviewing an issue of the AGD Impact and found a neat little article on page 9 under “Health Briefs.” “Cavity Update — The US Preventive Services Task Force revealed recently that dental cavities affect as many as 19 percent of children ages 2 to 5 and more than 50 percent of those age 5 to 9…”
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 Incomplete Perio Treatment. Roz Fulmer, Dental Advisor, says, “Do you think a person’s body is trying to tell them something when their gums are bleeding all the time when brushing? What would you do if you were bleeding all the time? Seek out help or avoid it? What is your system for follow up on patients who do not schedule and we know have infection present? Here is an example of a “Incomplete Perio Treatment” Letter…”
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 Learn the Marketing Secrets of a Very Successful Dental Practice … Order Your FREE Copy of Our August 2006 Marketing Max Audio CD Interview With Dr. Brian Harris. Brian is a Crown Council member who has a booming dental practice with his father and brother in Phoenix, Arizona. They raised more than $80,000 this year for the Crown Council’s Smiles For Life Foundation. Find out how they did it and the positive effects the SFL campaign had on their team and practice revenues.
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