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Articles
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Public Relations is Part of the 15X System
by Walter Hailey & Steve Anderson
Walter Hailey & Steve Anderson talk about...
If you’ve been to Dental Boot Kamp, you’ll remember the 15X system, which says that 20% of your target market will do business with you after they’ve heard about you 4 times. 50% by the 8th time and 90% by the 15th time. It takes a lot of repetition to get people to take action.
[Click Here for Full Story]
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Broadcast Your CBS
by Greg Sneyd
 Greg Sneyd, Director of DentalSuccess says ...
Patients don’t buy features, they buy benefits. They buy what you can do for them. In the back of their mind they are always thinking, “What’s in it for me?” If you’re not totally plugged in to what your practice, what your product and services can do for your patients, then it will be very difficult for you ever to convince anybody that you’re doing any good.
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Tip of the Week
by Arthur Anderson
 Art Anderson, your DentalSuccess Tipster, talks about:
Finding Your Niche and Advertising it are Two Different Things
All emphasis is no emphasis. That is an important thing to remember when promoting your practice according to Dr. Tom Orent who has an esthetic dentistry practice in Framingham, Massachusetts. Too frequently you see in the telephone Yellow Pages a listing for a dentist that says, “Dr. Doall, cosmetic, family, implant, orthodontic, and reconstructive dentistry.”
[Click Here for Full Story]
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Click Here for the Printer Friendly Version of the DentalSuccess Letter
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Profit-Building Links
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Walter Hailey says "What I wish someone had told me a long time ago about becoming financially independent..." Click Here
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Greg Sneyd says save $$$ with our NEW credit card processing program.Click Here
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Jason Halfyard says save time & $$$- Make your website drive business to your practice.Click Here
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Steve Anderson's Exclusive Member Offer - Teach your entire team how to build your practice with ESP.Click Here
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Greg Sneyd says save $$$ for your practice & patients with our NEW patient financing program.Click Here
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Special Dental Report- Ten things I'd never put up with if I were a dentist.Click Here
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Herman Schulze talks about Eagle University- Give your kids a 7 year jump-start on their career.Click Here
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Walter & Steve talk about Dental Boot Kamp- Learn how to work less and make more!Click Here
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Greg Anderson talks about the Crown Council- The leaders in dental health, wellness & prevention.Click Here
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