Become a Creative (Re)source for Good Ideas
by Walter Hailey & Steve Anderson
  Walter Hailey and Steve Anderson say ... To become a source and resource of good ideas takes a real commitment. It begins with a priority to be a learner, to take the personal responsibility to be always seeking out ideas that will be value-added to other people – patients, prospects, NERs or NEERs.
There is no better reputation to have.
Every time they speak on the telephone or sit down with you, they know you will have something of value that will enrich their lives. They will always look forward to seeing you because they know you have something that will help them.
No matter what you do within your practice, if you resolve that every time you contact someone outside the practice you will provide valuable ideas, then you are adding a tremendous plus to the marketing success of your practice.
Before the members of our team start their week, they’ve reviewed and discussed a new idea that morning. It might be something related to business, finance or personal growth. Whether they sell something to their prospects or are just talking with a customer, they say: “Before I let you off the phone, let me share with you a neat little idea that might help you out with what you’re doing.”
Action Items:
1. Organize your information. Make sure you have something of value to give anyone who happens to call you.
2. Never let a phone-call become run-of-the-mill. Make sure the transaction always ends with something that could enhance the patient’s life.
This article is derived from “The Everybody Search Plan (ESP) – 40 Common Sense and Easy-to-Implement Ideas to Get Everyone in Your Company Focused on Creating More Happy Paying Customers, Clients, Patients, Buyers or Whatever You Call the People Who Do Business With You.” by Steve Anderson and Walter Hailey.
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