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Give ’em Someone to Believe In
by Walter Hailey & Steve Anderson
Walter Hailey and Steve Anderson talk about...
One benefit of getting press coverage is that you have someone else praising you. No one likes or trusts a braggart, but third party acclamation isn’t bragging. When the public sees the local newspaper covering your activities, their trust and confidence in you is strengthened. You have been recognized by the public as a leader. Since people expect the newspaper to report the facts fairly, when they see your name and face on the page, they automatically assume that you are someone in whom the general public has a high degree of trust.
Additionally, appearance in the local press communicates that you are not average. You’re special and people like to be around special people because it makes them feel special. This is sometimes called ‘Borrowed Importance.” Almost everyone wants to be around someone that makes them feel important. When they see you in the newspaper your existing patients will want to tell everyone, “That’s my dentist,” and prospective patients will say, “That should be my dentist,” or, “I wish that were my dentist.”
Jeff Gray, a Dental Boot Kamp grad and Crown Council member in San Diego CA says, “I think that people are looking for a reason to believe in you or trust in you. People are looking for something that they can hang their hat on that says, “This is the right choice.”
So stop thinking about doing something that will get your name in the newspaper. Go out and make it happen. Give people a reason to believe in you and you’ll get more patients than you ever thought possible.
This article is provided courtesy of Dental Boot Kamp. If you would like more information about Dental Boot Kamp, or you would like to look at a list of the 2003 DentalBoot Kamp locations and dates, click here. Or if you have any questions about Dental Boot Kamp send and email message to gregs@dentalsuccess.net and type “DBK Info” in the subject box.
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