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RX For Recession
by Suzanne Black
 Suzanne Black – Coaching Director Talks About...
We may be in a time of recession in our nation's economy but it does NOT have to effect your production. Here are some ways to prevent recession before it happens to you!
1. Stay away from the televisions and newspapers at home and in the office. Dwelling on the bad news only feeds negativity and feelings of panic.
2. Appeal to the 5 senses in your office. How does you office look and smell? What do the patients hear? What can they feel and taste? Create a warm, cozy, relaxing office.
3. Watch your non-verbal, which is 93% of your communication. If your team has the mentality that no one can afford dentistry right now that will be conveyed to your patients!
4. Market to the peripheral. Example: Offer FREE sessions in your office on dealing with headache pain that could teach about occlusion, which could lead to full mouth restoration! ABM: Always Be Marketing!!!
5. Practice and polish your verbal skills. Attend Dental Boot Kamp again for a refresher and bring those new team members so everyone will be on the same page.
6. Distinguish between CONDITIONS and TREATMENT in case presentation. Patients respond better when you show them what is happening in their mouth first before you start telling them what the solutions are.
7. Offer 3-4 outside financing options that offer long-term payments with little or no interest. Patient Credit Plan through the Crown Council is a great place to start. Offer patients small monthly payments instead of just quoting the lump sum.
8. Create urgency! Ask patients if they are more concerned with Crisis Prevention or Crisis Management? Help them understand the treatment will cost even more if they wait until a later time. Use a word picture, such as car repairs, to help them understand.
9. Dig into the gold mine of patient records that you have not contacted in a long time. Create an effective chart audit system or call:
The Dental Boot Kamp Coaching Center 512-264-8483
[PRINTER FRIENDLY VERSION]
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Walter Hailey says "What I wish someone had told me a long time ago about becoming financially independent..." Click Here
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Steve Anderson's Exclusive Member Offer - Teach your entire team how to build your practice with ESP.Click Here
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Greg Sneyd says save $$$ for your practice & patients with our NEW patient financing program.Click Here
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Walter & Steve talk about Dental Boot Kamp- Learn how to work less and make more!Click Here
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Greg Anderson talks about the Crown Council- The leaders in dental health, wellness & prevention.Click Here
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